Director, Product Management, Growth Platforms
Penn Interactive is seeking a Director of Product to lead its Growth Platforms organisation. This role is responsible for building the technology and data capabilities that drive customer growth, engagement, and retention across the company's online gaming and digital retail experiences.
The Director will own the evolution of promotions, loyalty, CRM, segmentation, and marketing data capabilities, including the development of a unified promotional platform for digital and retail channels. The role involves partnering with Marketing, Engineering, Data, and Analytics teams to build a foundation that enables a deeper understanding of customers, the creation of meaningful segments, and the delivery of personalised experiences. Additionally, the Director will lead and mentor a team of Product Managers focused on promotions, retail, loyalty, and data products.
- Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.
- Lead the development of a unified promotions and offers platform capable of supporting multiple products, channels, customer segments, and promotional mechanics.
- Build the data and segmentation capabilities that enable teams to understand customer behaviour and create actionable audiences for personalised offers and experiences.
- Partner closely with Marketing to evolve CRM and lifecycle marketing capabilities, enabling more sophisticated targeting, activation, experimentation, and measurement.
- Develop shared growth capabilities that support online Sportsbook and Casino businesses as well as digital retail and loyalty experiences.
- Build flexible platforms and self-service capabilities that allow Marketing and business teams to launch, manage, and optimise campaigns and offers with greater speed and independence.
- Partner with Data and Engineering to define the customer data, event architecture, integrations, decisioning, and measurement capabilities required to power personalised experiences at scale.
- Establish clear KPIs and experimentation frameworks to understand the incremental impact of promotions, offers, CRM, and loyalty investments.
- Lead, coach, and develop Product Managers while growing the team and establishing clear ownership across the Growth Platforms portfolio.
- Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and business teams.
- Other duties as required.
- 8+ years of experience in product management (required).
- 2+ years of people leadership experience (required).
- Experience building data-intensive growth, marketing, promotions, personalisation, CRM, loyalty, or customer data platforms at scale (required).
- Deep understanding of customer and marketing data, including segmentation, audience creation, behavioural data, activation, experimentation, and measurement (required).
- Experience translating large and complex customer datasets into actionable segments, targeting strategies, or personalised customer experiences (required).
- Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems (required).
- Experience building platforms or tools used by Marketing, CRM, Growth, or other internal teams to create and manage customer experiences (required).
- Demonstrated ability to define a multi-year product strategy while translating that vision into focused roadmaps and incremental business value (required).
- Strong analytical judgment and experience using experimentation and measurement to understand incremental impact and optimise investments (required).
- Ability to operate across customer experience, technology, data, marketing, and business strategy and create alignment across highly cross-functional teams (required).
- Strong executive communication and stakeholder-management skills (required).
- Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or other businesses with sophisticated personalisation and lifecycle marketing capabilities (nice-to-have).
- Competitive compensation package.
- Fun, relaxed work environment.
- Education and conference reimbursements.
- Parental leave top up.
- Opportunities for career progression and mentoring others.
Penn Interactive is the online gaming arm of PENN Entertainment, one of the largest regional casino operators in the United States. Headquartered in Philadelphia, it runs PENN's digital sports betting and online casino products, including theScore Bet and the Hollywood Casino online brands. The business previously operated the ESPN Bet sportsbook under a partnership with ESPN, which ended in late 2025. Penn Interactive combines proprietary technology - including theScore media platform - with PENN's nationwide casino network across North America.