Events Specialist
Penn Interactive is looking for a passionate Events Specialist to join its Marketing team. The Events Specialist will assist the Events Manager in planning and executing best-in-class events and player engagement experiences that align with broader business goals. The role focuses on increasing customer lifetime value through meaningful engagement, exceptional player experiences, word-of-mouth advocacy, and industry-leading retention, while also supporting opportunities to drive new user acquisition.
The Events Specialist will support the planning and day-to-day execution of Penn Interactive events, including event logistics, guest list management, ticket distribution, food and beverage planning, travel and accommodations, and coordination with internal teams, vendors, and external partners. The role provides hands-on, boots-on-the-ground support at events to ensure seamless execution and an elevated player experience. Additionally, this role will oversee merchandise inventory and provide administrative support to ensure events are thoughtfully planned, organised, and executed to a high standard.
- Assist the Events Manager with the planning, coordination, and execution of Penn Interactive events and player experiences.
- Maintain event databases, budgets, calendars, reports, booking records, and other event-related documentation.
- Assist with event logistics, including ticket distribution, guest lists, seating charts, food and beverage selections, travel and accommodations, and vendor coordination.
- Provide hands-on, boots-on-the-ground support at events, including setup, staffing, guest experience, troubleshooting, vendor support, and breakdown.
- Assist with the shipment, delivery, tracking, and inventory of event supplies, merchandise, swag, and branded materials.
- Maintain relationships with internal teams, property stakeholders, vendors, venues, and other external partners.
- Collaborate with Compliance and other internal teams to ensure event and vendor requirements are met.
- Provide ad hoc support for activations and experiential marketing programs.
- Research event opportunities and gather information to support planning and recommendations.
- Assist with event reporting, spend tracking, ROI analysis, and post-event recaps.
- Manage multiple events and projects while adapting to changing priorities and deadlines.
- Travel approximately 50% of the time, including on-site support for events.
- Bachelor’s degree in hospitality, tourism, marketing, PR, business administration, or a related field (required)
- 3-5 years of experience managing and attending events, activations, sponsorships, or experiential marketing programmes (required)
- Budget management experience (required)
- Meticulous attention to detail (required)
- Ability to multitask in a fast-paced environment (required)
- High energy and an entrepreneurial spirit (required)
- Excellent organisational, interpersonal, and administrative skills (required)
- Excellent verbal and written communication skills (required)
- Proficient computer skills, including Microsoft Office Suite (required)
- Excellent analytical and time-management skills (required)
- Demonstrated ability to effectively interact with people of diverse backgrounds (required)
- Passion for sports, casino, and/or sports and casino betting (required)
- Competitive compensation package
- Fun, relaxed work environment
- Education and conference reimbursements
- Opportunities for career progression and mentoring others
Penn Interactive is the online gaming arm of PENN Entertainment, one of the largest regional casino operators in the United States. Headquartered in Philadelphia, it runs PENN's digital sports betting and online casino products, including theScore Bet and the Hollywood Casino online brands. The business previously operated the ESPN Bet sportsbook under a partnership with ESPN, which ended in late 2025. Penn Interactive combines proprietary technology - including theScore media platform - with PENN's nationwide casino network across North America.