Content Manager
Description
PIN-UP Menu is looking for a Content Manager. This role involves managing content creation tasks, updating CRM and communication flows, and maintaining content on the site via an admin panel or CMS.
The Content Manager will act as a link between CRM, SMM, product, marketing, and design teams. They will be responsible for planning content structures, ensuring quality, and driving initiatives to improve product, design, and brand communications.
Responsibilities
- Receive and segment content creation tasks: CRM, banners, landing pages, communications, SMM and more.
- Distribute tasks between copywriters, designers and translators, set clear briefs and specs.
- Plan the structure and logic of materials, accept deliverables and check them against the brief, localization and promo requirements.
- Act as the link between CRM / SMM / product / marketing and design.
- Update and rework CRM flows, plan the structure of emails and the logic of communications (which blocks an email is built from, how to spec text and design).
- Prepare and refine copy for Email, Push, SMS, WhatsApp, Telegram and other channels.
- Adapt communications to segments and scenarios, respecting each channel's length and format constraints.
- Prepare content for reactivation and promo campaigns, bonuses and offers.
- Upload, update and publish content on the site via the admin panel / CMS: banners, promos, bonus pages, texts.
- Keep visual and text content up to date; verify the accuracy of information, promo terms and correct display.
- Check the correctness of content published on the product.
- Prepare content for new geo launches, currency setup and localization; sync content across the site, bonuses and CRM.
- Monitor content and user journeys on the site, spot issues in UX texts and communications, create tasks and see them through to update.
- Analyze competitor and market content.
- Propose and implement improvements, new formats and content mechanics.
- Contribute to optimizing publishing processes and cross-team collaboration; document processes and create templates and checklists.
Requirements
- 2+ years of relevant experience as a Content Manager (required)
- Experience in iGaming / online casino (required)
- Experience working with a CMS / admin panels (required)
- Understanding of the principles of high-converting landing pages and banners (required)
- Understanding of the structure and logic of CRM communications (email, push, SMS): which blocks an email is built from, how to spec text and design (required)
- Ability to set clear tasks for copywriters, designers and translators and work with briefs (required)
- English B1+ (Intermediate) for localization and working across different geos (required)
- Ability to handle large volumes of information in a multitasking mode, with strong attention to detail (required)
- Experience with CRM flows and channels (email, push, SMS, WhatsApp, Telegram) (preferred)
- Experience localizing content for different geos (preferred)
- Experience preparing content for new geo and product launches (preferred)
- Familiarity with task managers (Asana) (preferred)
- Understanding of web marketing and a desire to grow in it (preferred)
Benefits
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Option to work remotely or on-site in beautiful offices in Warsaw, Limassol, or Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.