Copywriter
Pin-Up Global is looking for a Senior Copywriter to join its team. The role involves managing editorial standards, developing content strategies, and producing high-quality communications across various formats. The successful candidate will work closely with internal stakeholders to ensure brand consistency and effective messaging.
This position requires a professional capable of building editorial processes from scratch and mentoring team members. The role focuses on both acquisition and retention marketing, requiring a deep understanding of the iGaming and betting industry.
- Write and edit all types of communications: regular CRM flows, one-off emails and messages, casino digests, SMS / WhatsApp, service communications, banners, website section copy, landing pages, non-standard texts.
- Control the quality of texts going through the editorial team: proofreading, editing, checking for style, grammar and compliance with standards.
- Develop and approve text content standards: Tone of Voice, editorial policy, content-type guidelines, communication templates.
- Systematise standards and restrictions by content type.
- Set up processes for working on text content and communication with internal stakeholders and neighbouring teams.
- Take part in briefings, generate ideas and refine content together with designers and marketing.
- Participate in and lead the editorial team's strategic projects - process optimization, raising expertise and content quality.
- 3–4+ years of experience as a copywriter/editor (senior level) (required)
- Ability to write texts in various formats from SMS to landing pages (required)
- Command of copywriting fundamentals and the principles of strong writing (required)
- Ability to write with value for the reader (required)
- Experience creating editorial standards: Tone of Voice, editorial policy, guidelines, templates (required)
- Experience setting up editorial processes and working with internal stakeholders (required)
- Excellent written language, strong editing and proofreading skills (required)
- Experience in iGaming, betting (required)
- Experience with CRM communications (email, SMS, WhatsApp, push) (required)
- Experience in leading or mentoring (required)
- Understanding of marketing and the specifics of player acquisition and retention (required)
- Systematic thinking ability to build processes and standards from scratch (required)
- Multitasking and working with changing inputs (required)
- Ability to prioritize and manage time (required)
- Independence and proactivity (required)
- Strong communication, ability to align with neighboring teams and stakeholders (required)
- Willingness to learn and grow (required)
- An exciting and challenging job in a fast-growing business group
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Work remotely or on-site in Warsaw, Limassol, Yerevan with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal event days, days off
- Corporate health insurance program for your well-being
- Referral program - enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- Company events, team buildings
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.