Country Operation – Chief Marketing Officer

Pin-Up Global is looking for a Chief Marketing Officer to build and develop the Retention function, driving sustainable growth through data, personalisation, and automation.

The role involves managing the full player lifecycle, from acquisition and activation through to retention, development, and reactivation. The successful candidate will lead the Retention function, building an effective organisational structure, team, processes, and consistent ways of working.

• Develop a unified Marketing & Retention strategy across the company’s brands and manage the full player lifecycle: Acquisition → Activation → Retention → Development → Reactivation.
• Lead and develop the Retention function, building an effective organisational structure, team, processes, and consistent ways of working.
• Develop strategies for CRM, Communications, VIP, and Bonus & Promo, covering segmentation, personalisation, loyalty, and the economics of marketing mechanics.
• Manage end-to-end brand funnels in collaboration with the Traffic team, from acquisition and first deposit through retention, VIP development, and LTV/NGR growth.
• Identify growth opportunities and improve conversion rates.
• Evaluate traffic quality and effectiveness based on the business outcomes of acquired players: Retention, Deposits, NGR, LTV, and ROI.
• Jointly define scaling priorities with the Traffic team.
• Automate Marketing & Retention processes and optimise resource allocation to reduce manual work, improve team efficiency, and build a scalable operating model without proportional increases in resources.
• Define product and technology requirements for Marketing & Retention, including the tools needed and development priorities.

• 5+ years of experience in Marketing, Retention, or CRM within iGaming (required).
• 3+ years of leadership experience, including managing multiple teams or functions (required).
• Experience developing and executing Marketing & Retention strategies (required).
• Strong understanding of the full player lifecycle: Acquisition → Activation → Retention → Development → Reactivation (required).
• Strong expertise in Retention, CRM, Communications, VIP, Loyalty, and Bonus & Promo (required).
• Experience managing end-to-end funnels, from acquisition and first deposit through retention, VIP development, and LTV growth (required).
• Understanding of key business metrics and marketing economics: CAC, Deposits, NGR, LTV, ROI, and Bonus Cost (required).
• Experience with player segmentation, personalisation, and communications (required).
• Experience automating Marketing & Retention processes, including triggers, automated journeys, and AI tools (required).
• Experience managing teams, processes, and KPIs, including optimising organisational structures and resource allocation (required).
• Experience collaborating cross-functionally with Product, Traffic, Analytics, and Tech teams (required).
• Upper-Intermediate (B2) English proficiency or higher (required).
• Strong leadership skills and accountability for results (required).
• Strategic thinking (required).
• Strong analytical skills and the ability to work with data (required).
• Ability to identify growth opportunities and set priorities (required).
• Ability to manage change and build effective processes (required).
• Strong communication skills and the ability to collaborate across teams (required).
• A focus on efficiency, automation, and results (required).

• An exciting and challenging job in a fast-growing business group.
• Opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• Flexible work options: work remotely or on-site in Warsaw, Limassol, or Yerevan.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal event days, and days off.
• Corporate health insurance program for your well-being.
• Referral program with bonuses.
• Educational programs: regular internal training sessions, compensation for external education, and attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• Company events and team buildings.

PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.

Read more about Pin-Up Global →