CRM Specialist
Pin-Up Global is looking for a CRM Specialist to join their team. This role involves managing communication strategies across multiple channels to drive user engagement and retention. The specialist will be responsible for planning, executing, and optimising campaigns, as well as analysing performance data to improve communication flows.
Pin-Up Global provides a professional environment with opportunities for growth and collaboration across various departments. The role offers the flexibility to work remotely or from offices in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
- Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups.
- Plan, launch, and control CRM campaigns based on the communication plan.
- Analyze CRM and promo campaign performance using key metrics.
- Make conclusions and suggest improvements based on data.
- Run A/B tests and analyze test results.
- Build, maintain, and optimize automated and trigger-based communication flows.
- Segment users based on behavior, activity, and lifecycle stage.
- Manage email templates, including basic HTML/CSS edits and ensuring the logical consistency of dynamic content.
- Monitor email deliverability, domain reputation, and spam indicators, and implement actions to maintain healthy sending performance.
- Prepare and present CRM performance reports for stakeholders, including management and cross-functional teams.
- Continuously optimize communication processes, tools, and approaches.
- Work with product and analytics teams to improve user experience and key metrics.
- 2+ years of experience in CRM or email marketing (required)
- Hands-on experience with Customer.io and other ESP/CDP tools (Mailchimp, SendGrid, Klaviyo, or similar) (required)
- Experience working with multiple communication channels: email, SMS, push notifications, in-app messages, and pop-ups (required)
- Understanding of trigger-based and automated communications (required)
- Basic knowledge of HTML/CSS and experience working with HTML email templates (required)
- Practical understanding of email deliverability, including domain/IP warm-up strategies, sender reputation monitoring, and spam risk prevention (required)
- Understanding of key CRM metrics (open rate, click rate, conversion, retention, churn, etc.) (required)
- Understanding of deliverability nuances and anti-spam policies (required)
- Ability to work independently and take responsibility for results (required)
- Experience in betting, gambling, or other high-load digital projects (nice-to-have)
- Experience working with large user databases (nice-to-have)
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Flexible work options: work remotely or on-site with comfort in offices in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program for your well-being.
- Referral program to enjoy cooperation with colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events and team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.