Deliverability Specialist
Pin-Up Global is seeking a Deliverability Specialist to manage and optimise email and CRM deliverability. This role involves owning the domain architecture, configuring authentication protocols, and monitoring sender reputation to ensure optimal inbox placement for high-volume campaigns.
The specialist will be responsible for diagnosing and resolving deliverability issues, managing warming schedules for domains, and designing dedicated infrastructure for re-engaging customer segments. They will also define and trigger inbox-placement testing, interpret findings, and translate them into actionable infrastructure and content decisions. The role includes launching trigger-based lifecycle campaigns, architecting segmentation, and running A/B tests.
Furthermore, the Deliverability Specialist will own the technical architecture for new channel rollouts, from writing specifications to final acceptance with the development team. They will maintain stop-word and content guidelines per market and language, manage budgets for warming and validation tooling, and design and implement an alerting system for infrastructure health.
- Own the domain architecture (primary/reserve per channel).
- Configure, monitor, and troubleshoot SPF/DKIM/DMARC across all sending domains.
- Monitor sender reputation via Google Postmaster Tools, DMARC reports, and blacklist checks.
- Diagnose root causes and resolve deliverability drops.
- Manage warming schedules for new, recovering, and unverified-audience domains.
- Design and own dedicated infrastructure for safely re-engaging deep-churn segments without risking core domain reputation.
- Define when and how diagnostic inbox-placement testing is triggered, interpret findings, and translate results into infrastructure and content decisions across markets.
- Launch trigger-based lifecycle campaigns.
- Architect segmentation on top data.
- Run A/B tests on mechanics and content within flows.
- Own technical architecture for new channel rollouts end-to-end from writing specs to navigating platform-level technical constraints with the dev team to final acceptance.
- Maintain stop-word and content guidelines per market/language.
- Manage budgets for warming and validation tooling.
- Design and implement the alerting system for infrastructure health of channels.
- 3+ years of experience in high-volume email/CRM deliverability (required)
- Experience with multiple domains and markets is a plus (preferred)
- Strong proficiency in Customer.io or a comparable platform at an architectural level going beyond simple email assembly (required)
- Solid understanding of DNS and SPF/DKIM/DMARC not just knowing the acronyms, but having hands-on experience configuring records and analyzing DMARC reports (required)
- Experience building triggered/lifecycle campaigns from scratch (required)
- English proficiency sufficient for reading technical documentation (required)
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Work remotely or on-site in Warsaw, Limassol, or Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.