Funnel Optimization Manager
The Funnel Optimization Manager will oversee and improve the end-to-end user journey. This role focuses on analysing traffic acquisition, conversion rates, and retention strategies to drive growth across multiple international markets.
The successful candidate will work closely with cross-functional teams, including Product, Traffic, and Retention departments, to design and implement data-driven experiments. The role involves auditing existing funnels, identifying bottlenecks, and developing actionable insights to enhance overall business performance and user lifetime value.
- Analyze end-to-end funnels from traffic acquisition to repeat deposits.
- Evaluate traffic quality and user journeys across all acquisition channels.
- Identify and prioritize opportunities to improve conversion, retention, and LTV.
- Optimize the Traffic → Landing Page → Registration → First Deposit → Retention funnel.
- Develop and implement growth hypotheses together with the Traffic, Product, Retention, and Country teams.
- Monitor the performance and effectiveness of implemented funnel improvements.
- Conduct competitor analysis and identify industry best practices.
- Evaluate the business impact of product and marketing changes.
- Audit creatives, landing pages, targeting, and user scenarios to identify optimization opportunities.
- Design, launch, and analyze A/B tests in collaboration with Product, Traffic, and Retention teams.
- Prepare product and retention improvement requirements for development teams.
- Provide recommendations for funnel localization and optimization across different GEOs.
- Track the implementation of approved initiatives and measure their results.
- Prepare analytical reports, insights, and recommendations for Country Managers and cross-functional teams.
- 2+ years of experience in iGaming, Betting, Affiliate Marketing, or Media Buying (required)
- Strong understanding of acquisition, conversion, and retention funnels (required)
- Experience analyzing traffic, advertising campaigns, landing pages, and user journeys (required)
- Solid understanding of key performance metrics, including CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI (required)
- Experience designing, running, and analyzing A/B tests (required)
- Ability to work with large datasets and identify growth opportunities (required)
- Experience developing business hypotheses and preparing requirements for cross-functional teams (required)
- Experience collaborating with Product, Traffic, Retention, and Country teams (required)
- Strong analytical and systems-thinking skills with a results-driven mindset (required)
- Experience working across multiple GEOs (nice-to-have)
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.