Head of Copywriting & Localization
Pin-Up Global is seeking a Head of Copywriting & Localization to lead and coordinate all roles within the function, including copywriters, proofreaders, content reviewers, and translators. The role involves developing and implementing standards for style, terminology, localization, and legal compliance of written content, as well as creating and implementing a Tone of Voice.
The successful candidate will be responsible for coordinating content translation and adaptation processes across different markets while working closely with translators and other specialists. They will also focus on optimising and automating content creation and translation processes to improve efficiency, speed, and accuracy, while ensuring high content quality and timely delivery through robust quality control processes.
This role also involves analysing the performance of written content and localization, implementing best practices based on metrics, A/B testing, and user feedback. Furthermore, the Head of Copywriting & Localization will support and develop team expertise through training, onboarding, mentoring, and professional development. Collaboration with cross-functional teams such as Content, CRM, Product, Legal, and RMM is essential to ensure the coordinated and compliant launch of marketing and product initiatives.
- Lead and coordinate all roles within the function: Copywriters, Proofreaders & Content Reviewers, and Translators.
- Develop and implement standards for style, terminology, localization, and legal compliance of written content, including the creation and implementation of TOV.
- Coordinate content translation and adaptation processes across different markets, working closely with translators and other specialists.
- Optimize and automate content creation and translation processes, implementing tools to improve efficiency, speed, and accuracy.
- Ensure high content quality and timely delivery by implementing quality control processes and monitoring task completion.
- Analyze the performance of written content and localization, implementing best practices based on metrics, A/B testing, and user feedback.
- Support and develop team expertise through training, onboarding, mentoring, and professional development.
- Collaborate with cross-functional teams (Content, CRM, Product, Legal, RMM, and others) to ensure the coordinated and compliant launch of marketing and product initiatives.
- Experience in developing and implementing global content strategies, establishing Tone of Voice, and managing written content in the iGaming industry. (required)
- Experience in strategically managing Copywriting, Proofreading, and/or Localization teams in gambling and marketing. (required)
- Deep understanding of localization principles, terminology, and content adaptation to the cultural specifics of different markets. (required)
- Ability to work with legal and regulatory requirements when preparing written content. (required)
- Experience in developing content quality standards and implementing processes for multi-regional teams. (required)
- Skills in analyzing content performance, implementing A/B tests, and optimizing text-based communications. (required)
- Strong leadership and communication skills, with experience managing cross-functional teams. (required)
- Experience working with specialists from different countries. (required)
- Strong spoken and written English skills. (required)
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan.
- Option to work remotely or on-site.
- Modern corporate equipment based on macOS or Windows.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program.
- Referral program with bonuses.
- Educational programs including regular internal training, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes.
- In-house Travel Service.
- Multiple internal activities including online platforms, gamification, and RedCore clubs.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.