Head of CRM
We are looking for a strategic CRM/Retention Marketing leader with experience in online gambling, skilled in managing cross-functional teams, optimizing communication channels (SMS, Email, Push, NC, Pop-up, messengers), analyzing campaign performance, and implementing effective CRM strategies while developing team capabilities.
- Development and implementation of the CRM function strategy across all assigned products and regions
- Development and implementation of communication policies
- Quality control and relevance of communications with players through channels: SMS, Email, Push, NC, Pop-up, and others
- Coordination of team activities
- Optimization and automation of tools and processes for creating, launching, and analyzing communications
- Ensuring the quality, functionality, and reputation of the communication ecosystem
- Monitoring the effectiveness of communication campaigns and trigger chains, conducting A/B tests, and implementing best practices
- Collaboration with cross-functional teams: RMM, Content, PM, Support, Product, Call Center, and others to synchronize communications and campaigns
- Supporting and developing the professional level of the team through training, onboarding, motivation, and mentoring
- Ensuring timely and coordinated CRM operations during the launch of new regions, products, and features
- Experience in strategic management of the CRM or Retention Marketing function within online gambling
- Deep understanding of communication channels (SMS, Email, Push, NC, Pop-up, messengers) and personalization principles
- Experience implementing operational standards, processes, and KPIs for a CRM team
- Skills in campaign performance analysis, A/B testing, segmentation, and communication optimization
- Strong leadership and communication skills, with experience managing functional teams
- Understanding of working with user data and associated legal risks
- Analytical and critical thinking
- Stress resilience and adaptability
- Proactivity and initiative
- Leadership
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal event days, days off
- Corporate health insurance program for your well-being
- Referral program - enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- Company events, team buildings
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
