Marketing Manager
Description
Pin-Up Global is looking for a Marketing Manager to join their team. This role involves developing and implementing product marketing strategies tailored to regional market needs and coordinating B2C marketing campaigns across various communication channels.
The successful candidate will work closely with cross-functional teams, including Design, Copywriting, SMM, Media Buying, Retention, Product, Analytics, and Country Management. The role requires managing marketing projects from briefing through to final delivery, ensuring brand consistency, and monitoring campaign performance to drive growth.
Responsibilities
- Develop and implement product marketing strategies tailored to regional market needs.
- Launch and coordinate B2C marketing campaigns across all communication channels.
- Work closely with Design, Copywriting, SMM, Media Buying, Retention, Product, Analytics, and Country Management teams.
- Manage marketing projects end to end, from briefing and task allocation to launch and final delivery.
- Coordinate cross-functional teams, priorities, timelines, and project statuses.
- Remove operational blockers and ensure smooth execution across all marketing streams.
- Monitor campaign performance, key marketing metrics, and KPI delivery.
- Prepare regular reports, insights, and recommendations for optimisation.
- Improve marketing processes, documentation, workflows, and cross-team collaboration.
- Ensure brand consistency and compliance with brand guidelines across all communications.
- Support brand initiatives, partnerships, and special projects.
- Monitor competitors, market trends, and new growth opportunities.
- Maintain project documentation and report progress to management.
Requirements
- 4+ years of experience in marketing, including at least 2 years in a Marketing Manager, Brand Manager, Product Marketing Manager, or a similar role (required).
- Hands-on experience in the iGaming, Betting, Gambling, or related digital industries (required).
- Proven experience managing complex cross-functional marketing projects involving multiple teams and stakeholders (required).
- Strong understanding of the full marketing mix, including Brand Marketing, Performance Marketing, Retention, SMM, PR, Content, Influencer Marketing, and Media Buying (required).
- Experience conducting marketing research and market analysis, including Competitor Analysis, Marketing Mix Analysis, Brand Health Tracking, Customer Development (CustDev), and related methodologies (required).
- Proven experience developing and executing marketing strategies and go-to-market plans (required).
- Experience working with ambassadors, influencers, sponsorships, and professional sports clubs (required).
- Experience managing marketing budgets and allocating resources effectively (required).
- Strong analytical skills with a solid understanding of key marketing and business performance metrics (required).
- Experience setting priorities, defining tasks, and coordinating cross-functional teams to ensure timely project delivery (required).
- Excellent communication, stakeholder management, and organisational skills (required).
- English proficiency at Upper-Intermediate (B2) level or higher (required).
- Experience launching new products, entering new markets, and developing growth and scaling strategies for existing products (required).
- Experience managing multi-market (multi-GEO) marketing initiatives and localising marketing communications across different regions (required).
- Experience managing external vendors, agencies, and marketing partners (required).
- Proficiency with project management tools such as Asana and Jira (required).
- Experience working with BI and analytics platforms, including GA4, Tableau, Power BI, or similar tools (required).
- Strong analytical and strategic thinking (required).
- Excellent communication skills (required).
- Ability to manage multiple projects in a fast-paced environment (required).
- Proactive, results-oriented mindset (required).
- Strong decision-making and prioritisation skills (required).
- Strong stakeholder management and cross-functional collaboration skills (required).
Benefits
- An exciting and challenging role in a fast-growing group of companies.
- Opportunity to work alongside a multicultural team of top professionals.
- Collaborative and inspiring work environment with a success-driven mindset.
- Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan.
- Flexibility to work remotely or on-site.
- Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed.
- Paid vacation, sick leave, personal days, and additional days off.
- Corporate health insurance program.
- Employee referral program with bonus opportunities.
- Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences.
- Mentoring and coaching rewards program.
- Free in-house English courses.
- In-house Travel Service.
- Wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news.
- RedCore clubs for movie, book, and pet lovers, and themed office events.
- Corporate events and team-building activities.
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.