Marketing Manager
The Marketing Manager will own and execute the marketing strategy, maintaining and strengthening brand positioning and ensuring consistency across all channels. This role involves taking ownership of the marketing function by defining the brand strategy, key initiatives, and priorities.
The successful candidate will shape the brand's creative direction by developing marketing concepts, promotional mechanics, and campaigns that differentiate the brand from competitors. They will lead and manage the SMM team, setting direction, goals, and quality standards for the channel as part of the overall brand strategy.
This position requires initiating and implementing new marketing ideas, testing innovative approaches, and exploring creative and performance-driven ways to strengthen brand presence and engagement. The role also involves preparing marketing briefs, overseeing campaign execution, analyzing the market, competitors, and industry trends, and measuring the effectiveness of marketing activities to achieve business objectives. Coordination with cross-functional teams and representation of the brand at industry conferences and partner events are also key responsibilities.
- Own and execute the marketing strategy, maintaining and strengthening brand positioning and ensuring consistency across all channels.
- Take ownership of the marketing function by defining the brand strategy, key initiatives, and priorities.
- Shape the brand’s creative direction by developing marketing concepts, promotional mechanics, and campaigns that differentiate the brand from competitors.
- Lead and manage the SMM team, setting direction, goals, and quality standards for the channel as part of the overall brand strategy.
- Initiate and implement new marketing ideas, test innovative approaches, and explore creative and performance-driven ways to strengthen brand presence and engagement.
- Prepare marketing briefs and oversee campaign execution throughout all stages.
- Analyze the market, competitors, industry trends, and customer needs, transforming insights into effective marketing decisions.
- Measure the effectiveness of marketing activities and take responsibility for achieving business objectives.
- Coordinate with cross-functional teams to ensure cohesive execution of brand strategy.
- Represent the brand at industry conferences and partner events, coordinating sponsorship packages and on-site branding.
- 3+ years of experience in marketing (required)
- Ability to independently develop and execute integrated 360° marketing plans (required)
- Strategic and creative thinking with the ability to develop unconventional marketing solutions (required)
- Experience conducting market, competitor, and target audience research and transforming insights into marketing strategies (required)
- Experience developing positioning, unique value propositions (UVP), and key communication messages (required)
- Experience launching new products or marketing initiatives (required)
- Strong analytical mindset with the ability to evaluate marketing performance and make data-driven decisions (required)
- Experience managing cross-functional projects and collaborating with multiple teams (required)
- Experience leading an SMM team: setting tasks, overseeing quality and deadlines and driving the growth of the channel (required)
- English proficiency at Upper-Intermediate level or higher (required)
- Experience delivering marketing and performance campaigns with measurable business results (required)
- Experience managing creative projects and collaborating with marketing agencies (required)
- Participation in exhibitions, conferences, and partner marketing activities (required)
- Experience working with influencers, special projects, and brand collaborations (required)
- Experience with employer brand: contributing to EVP development, supporting HR-related events and communications (required)
- High level of independence and responsibility (required)
- Proactive mindset with the ability to identify opportunities and propose solutions without waiting for assignments (required)
- Strong analytical and structured thinking (required)
- Excellent communication and leadership skills (required)
- Ability to confidently justify and defend decisions (required)
- Ability to quickly immerse yourself in a new product and business domain (required)
- Strong attention to detail (required)
- Flexibility and adaptability (required)
- Ability to work effectively in a fast-paced, multitasking environment (required)
- Results-oriented mindset (required)
- Desire for continuous growth and willingness to take on greater responsibility (required)
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program: enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.