Media Buyer DSP
Pin-Up Global is seeking a Media Buyer DSP to join their team. This role focuses on the launch, optimisation, and management of DSP retargeting campaigns within the gambling and iGaming industry. The successful candidate will be responsible for building campaign structures, configuring technical tracking, and analysing performance metrics to ensure high-quality traffic and ROI.
This position requires a professional who can work independently to manage budgets and campaign quality while collaborating with media buying, analytics, creative, and product teams. The role involves continuous monitoring of campaign performance and the development of effective solutions to address any issues that may arise.
- Launch, optimise, and manage DSP retargeting campaigns in Gambling/iGaming.
- Build and manage campaign structures based on user segments and funnel stages.
- Technical setup: pixels, postbacks, user cookies, and tracking/attribution configuration.
- Analyse key metrics (CTR, CR, CPA, CPC, CPM, Spend, FTD, Deposit Rate) and optimise based on CPA, ROI, volume, and traffic quality.
- Creative performance analysis, tracking creative fatigue, and briefing the team for video/display creatives.
- Regular reporting and campaign summaries using Jira and Tableau.
- Manage campaign budgets independently and ensure compliance with GEO-specific advertising regulations.
- Previous experience with ad networks or programmatic traffic sources, with mandatory experience in Gambling / iGaming (required).
- Deep understanding of DSP retargeting mechanics, user acquisition/retention, and funnel stages (required).
- Hands-on technical knowledge of pixels, postbacks, user cookies, attribution models (post-view vs post-click), and deduplication (required).
- Strong analytical ability to analyse CTR, CR, CPA, CPC, CPM, Spend, FTD, and Deposit Rate, with proven experience optimising for ROI and traffic quality (required).
- Experience with A/B testing, tracking creative fatigue, and preparing briefs for video creatives (required).
- Practical experience working with Jira and Tableau for campaign reporting and management (required).
- Awareness of GEO-specific advertising regulations for gambling verticals (required).
- Hands-on experience working in high-risk/grey-hat verticals (Gambling/iGaming) using specialised niche DSP platforms (such as Ubidex, AdTarget, etc.) (required).
- High ownership of assigned campaigns and performance results (required).
- Ability to identify campaign issues and develop solutions quickly (required).
- Strong analytical and problem-solving mindset (required).
- Ability to work independently without constant supervision (required).
- Clear communication with media buying, analytics, creative and product teams (required).
- Remote work experience, ideally in an international team (required).
- Flexibility and openness to feedback (required).
- Continuous improvement mindset (required).
- Ability to prioritise high-impact optimisations (required).
- Stress resistance during performance drops or traffic quality issues (required).
- Accountability for deadlines, budgets and campaign quality (required).
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Option to work remotely or on-site in offices in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, and days off.
- Corporate health insurance program for your well-being.
- Referral program with bonuses.
- Educational programs including regular internal training sessions, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- In-house Travel Service.
- Multiple internal activities including an online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, and special office days dedicated to holidays.
- Company events and team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
