Media Buyer FB

The role focuses on managing and optimising advertising campaigns on Facebook and Instagram to attract new players to the product.

The successful candidate will be responsible for analysing campaign performance, conducting A/B tests, and managing budgets to ensure traffic generation goals are met. The role requires a data-driven approach to marketing and the ability to work effectively within a fast-paced, multicultural environment.

• Creating, setting up and optimisation of advertising campaigns on Facebook and Instagram platforms to attract new players to the product.
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results.
• Regularly building marketing hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation.
• Setting the terms of reference for the necessary promotional materials.
• Competent budget management.
• Together with the team, the formation of media strategies and calculation of the KPI funnel.
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them.
• Regular reporting on performance and profit.
• Market and competitor analysis.
• Planning and calculation of traffic streams.

• 2+ years of successful proven experience with Facebook in i-Gaming (required).
• Ability to effectively manage large advertising budgets (required).
• Availability of successful cases in the betting niche in the CIS/Latam markets (required).
• Deep understanding of basic metrics of the conversion rate and unity economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.) (required).
• Experience in working with Antidetect Browser and Tracking Systems (required).
• A high-level understanding of how the major advertising Facebook and Instagram platforms work (placements, auto-rules, launch methods) (required).
• Ability to moderate creatives and links on the previously mentioned platforms (required).
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.) (required).
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions (required).
• Ability to analyse and optimise advertising campaigns to achieve specified KPIs (required).
• Experience in A/B testing (required).
• Experience with a lot of traffic and ability to work with a large array of information (required).
• English B1 and above (required).
• Experience in other search traffic sources (TikTok, BigoAds, Kwai, etc) (nice-to-have).
• Experience with Facebook in betting niche (preferred).
• Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc) (nice-to-have).
• High level of structure and responsibility (required).
• Strong analytical mindset (required).
• Stress resistance (required).
• Calm character (required).
• Adequacy and purposefulness (required).
• Ability to multitask (required).
• Ability to form work requests (required).

• An exciting and challenging job in a fast-growing business group.
• Opportunity to be part of a multicultural team of top professionals.
• Great working atmosphere with passionate experts and leaders.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan with the option to work remotely or on-site.
• Modern corporate equipment based on macOS or Windows and additional equipment.
• Paid vacations, sick leave, personal events days, and days off.
• Corporate health insurance program.
• Referral program.
• Educational programs including internal training, compensation for external education, and attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes.
• In-house travel service.
• Multiple internal activities including an online platform for employees, gamification, and RedCore clubs.
• Corporate events and team buildings.

PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.

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