Media Buying Networks Media Buyer
Pin-Up Global is seeking a Media Buyer to join its Media Buying Networks team. This role focuses on the strategic acquisition of in-app traffic and the management of advertising campaigns across various networks to meet key performance indicators.
The successful candidate will be responsible for the end-to-end lifecycle of media buying, from initial strategy development and budget allocation to campaign execution, optimisation, and creative management. The role requires a deep understanding of the mobile advertising ecosystem and the ability to leverage data-driven insights to scale profitable campaigns.
- Developing and executing in-app traffic acquisition strategies based on target KPIs (CPI, CPA, ROAS, LTV).
- Planning and allocating budgets across ad networks, sources, GEOs, and formats.
- Scaling profitable campaigns and quickly pausing unprofitable ones.
- Searching for and testing new traffic sources, evaluating their potential.
- Setting up campaigns across ad networks (Unity Ads, ironSource, AppLovin, Mintegral, Vungle, Chartboost, etc.).
- Monitoring key metrics: eCPM, CTR, CVR, ARPU, and others.
- Deep analysis of traffic quality using MMPs (AppsFlyer, Adjust, Singular, Kochava).
- Briefing designers, copywriters, and video editors.
- Ensuring creative quality and adapting creatives to formats and devices.
- Analyzing creative performance and rapidly launching new hypotheses.
- Deep understanding of the in-app advertising ecosystem: Knowledge of in-app ad formats: interstitial, rewarded video, banner, native, playable ads (required).
- Understanding of ad networks and DSPs: Unity Ads, ironSource, AppLovin, Mintegral, Vungle, Chartboost, etc. (required).
- Experience with auctions and bidding: bid setup and optimization, understanding how eCPM, CTR, and CVR influence buying (required).
- Ability to work with MMPs (AppsFlyer, Adjust, Singular, Kochava): tracking setup, attribution, funnel analysis (required).
- A/B testing of creatives, placements, and audience segments (required).
- Ability to detect and block fraud: working with anti-fraud tools, understanding major fraud types (click injection, SDK spoofing, etc.) (required).
- Briefing designers and video editors to produce in-app creatives (required).
- Knowledge of approaches that improve CTR and CVR in mobile games and apps (required).
- Creative optimization for different sizes, formats, and platforms (iOS/Android) (required).
- Planning and executing scaling strategies for successful campaigns (required).
- Budget allocation across networks, campaigns, and formats (required).
- Launching and testing new traffic sources, evaluating their potential (required).
- Experience with push-pop traffic (required).
- Technical understanding of pre-landers, landers, domains, Cloudflare, servers, etc. (required).
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.