Paid Social Manager
Pin-Up Global is seeking a Paid Social Manager to develop, launch, optimize, and scale B2B performance marketing campaigns across multiple business units, focusing on qualified lead generation (MQLs, SQLs, CPL, and Cost per Demo).
The role involves promoting B2B products across FinTech, Affiliate Marketing, Anti-Fraud, and communication services verticals. The Paid Social Manager will manage advertising campaigns in Meta Ads and Google Ads as primary lead generation channels, and test additional acquisition channels like LinkedIn Ads and Telegram Ads.
Adaptation and scaling of advertising campaigns across Western, Central, and Eastern European markets are key. The position requires ensuring accurate tracking, conversion data transfer, and attribution across GA4, Server-Side GTM, CRM, and BI systems (Tableau). Analysis of campaign performance and lead quality, identification of data discrepancies, and campaign optimisation based on insights are also crucial. The role includes briefing internal design, motion, and content teams, analysing creative performance metrics, and collaborating with Sales, Product Marketing, and Content teams to improve lead quality and funnel performance. Reporting and presentation of results to business unit leaders, focusing on CPL, Cost per SQL, CAC, and ROI, are expected. The Paid Social Manager will independently prioritise tasks, plan advertising activities, and allocate budgets across multiple B2B projects.
- Develop, launch, optimize, and scale B2B performance marketing campaigns across multiple business units, focusing on qualified lead generation (MQLs, SQLs, CPL, and Cost per Demo).
- Promote B2B products across FinTech, Affiliate Marketing, Anti-Fraud, and communication services verticals.
- Manage advertising campaigns in Meta Ads and Google Ads (Search, Performance Max, and Display) as the primary lead generation channels.
- Test and develop additional acquisition channels, including LinkedIn Ads (ABM, Lead Gen Forms) and Telegram Ads.
- Adapt and scale advertising campaigns across Western, Central, and Eastern European markets.
- Ensure accurate tracking, conversion data transfer, and attribution across GA4, Server-Side GTM, CRM, and BI systems (Tableau).
- Analyze campaign performance and lead quality (MQL to SQL), identify data discrepancies, and optimize campaigns based on insights.
- Brief internal design, motion, and content teams by preparing creative briefs, technical requirements, and advertising offers.
- Analyze creative performance metrics (Hook Rate, CTR, CVR, Form Completion Rate) and develop and test hypotheses to improve conversion rates.
- Collaborate with Sales, Product Marketing, and Content teams to improve lead quality and funnel performance.
- Prepare reports and present results to business unit leaders, focusing on CPL, Cost per SQL, CAC, and ROI (where sufficient data is available).
- Independently prioritize tasks, plan advertising activities, and allocate budgets across multiple B2B projects.
- 4+ years in Paid Social / Performance Marketing, with a focus on B2B lead generation and European markets (Tier 1 / EU) (required).
- Proven experience managing and scaling advertising campaigns across multiple projects or business units simultaneously in FinTech, Anti-Fraud, SaaS, and B2B services (required).
- Expert-level proficiency in Meta Ads Manager and LinkedIn Ads (Lead Gen Forms, ABM), with a deep understanding of Google Ads and Telegram Ads (required).
- Strong hands-on experience with GA4 and Server-Side GTM, understanding of internal BI system architecture, and experience with Post-Purchase Surveys (required).
- Understanding of B2B funnel economics and key performance metrics, including CPL, MQL, SQL, CAC, LTV, Payback Period, Win Rate, and Pipeline Value (required).
- Experience preparing structured creative briefs and technical requirements for in-house design, motion graphics, and copywriting teams (required).
- Understanding of UX/UI principles for high-converting landing pages and Landing Page Optimization (LPO). Ability to structure lead generation landing pages and prepare technical briefs for developers and designers (nice-to-have).
- Working English Proficiency (B2 / Upper-Intermediate): Confident use of English for working with English-language funnels, copywriting, landing pages, and ad creatives targeting European markets (required).
- Ability to write basic scripts in Python/JavaScript or work with advertising platform APIs to automate data exports and reporting (required).
- Hands-on experience running ABM campaigns, including personalized targeting of specific lists of target B2B companies and decision-makers (required).
- Opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan with the option to work remotely or on-site.
- Modern corporate equipment based on macOS or Windows and additional equipment provided.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program.
- Referral program with bonuses.
- Educational programs including regular internal training sessions, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities including an online platform for employees with quests, gamification, presents, news, and RedCore clubs for movie, book, and pet lovers.
- Corporate events and team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.