Poker Marketing Specialist
PIN-UP is looking for a Poker Marketing Specialist to join their team. This role focuses on supporting the planning and execution of retention and reactivation marketing activities to improve customer engagement and reduce churn.
The successful candidate will work under the guidance of senior team members to manage multi-channel lifecycle campaigns and assist with audience segmentation. The role involves collaborating with various internal teams, including Product, BI, and Creative, to ensure the effective delivery of marketing initiatives.
- Assist in developing and executing retention initiatives aimed at improving customer engagement and reducing churn, under the guidance of senior team members.
- Support the planning and execution of multi-channel lifecycle campaigns.
- Help with audience segmentation and personalization of communications and promotions based on predefined rules and user behavior.
- Monitor campaign performance and prepare basic reports on key KPIs such as retention rate, churn, and LTV.
- Participate in A/B testing by setting up test groups, tracking results, and assisting in result analysis.
- Collaborate with Product, BI, and Creative teams by preparing briefs, collecting inputs, and ensuring timely execution of marketing activities.
- Maintain documentation of campaigns, hypotheses, and results to support knowledge sharing and optimization.
- 0.5–1.5 years of experience in retention, CRM, or lifecycle marketing (required).
- Experience or strong interest in e-commerce, iGaming, fintech, SaaS, or mobile apps (nice-to-have).
- Basic understanding of user retention and reactivation principles (required).
- Basic knowledge of customer segmentation; familiarity with RFM segmentation (nice-to-have).
- Understanding of customer journey and lifecycle communication across different user stages (required).
- Participation in planning and executing retention and reactivation marketing activities under supervision (required).
- Understanding of core marketing and product metrics such as CvR, LTV, ARPU, and RR (required).
- Knowledge of GGR and NGR (nice-to-have).
- Hands-on experience or basic familiarity with analytics tools such as Google Analytics, Google Data Studio / Looker Studio, Tableau, or Power BI (required).
- Ability to work with data at a basic level, including filters, segments, simple dashboards, and reports (required).
- Basic understanding of market and competitor analysis objectives (required).
- Poker knowledge, including cash games, MTTs, Sit & Go, freerolls, satellites, tickets, rake/rakeback, and leaderboards (nice-to-have).
- Hands-on poker experience as a player, along with an understanding of bonus mechanics and basic promotional campaigns (nice-to-have).
- Strong willingness to learn and develop within the role (required).
- Attention to detail and data-driven mindset (required).
- Ability to work in a team environment and incorporate feedback from senior team members (required).
- Familiarity with leading game and slot providers, as well as the iGaming product landscape (required).
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan with remote or on-site work options.
- Modern corporate equipment based on macOS or Windows.
- Paid vacations, sick leave, personal event days, and days off.
- Corporate health insurance program.
- Referral program with bonuses.
- Educational programs including internal training, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- In-house Travel Service.
- Multiple internal activities including an online platform for employees, gamification, and RedCore clubs.
- Company events and team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.