Retention Marketing Manager
Pin-Up Global is seeking a Retention Marketing Manager to join their team. This role involves building and leading a cross-functional team within an assigned region to drive player engagement and retention. The manager will be responsible for analysing performance metrics, setting priorities, and developing strategies to achieve regional KPIs.
The successful candidate will plan monthly retention and reactivation campaigns that are customised for regional market trends, cultural nuances, and the competitive landscape. They will also be expected to apply A/B testing and hypothesis testing to optimise promotional activities, calculate campaign effectiveness, and develop player segmentation strategies to personalise marketing efforts.
- Build and lead a cross-functional team within the assigned region.
- Ensure team motivation, professional growth, and alignment with strategic regional goals.
- Analyze current performance metrics, set priorities, and develop plans to achieve regional KPIs.
- Plan monthly retention and reactivation campaigns, customized for regional market trends, cultural nuances, and the competitive landscape.
- Apply A/B testing and hypothesis testing to optimize promotional activities.
- Calculate predictions of the effectiveness of planned campaigns.
- Analyze post-campaign results, prepare detailed reports, and propose follow-up hypotheses.
- Develop and maintain player segmentation strategies to personalize marketing activities.
- Gambling industry experience is mandatory (required)
- Experience in planning and executing retention and reactivation campaigns (required)
- Experience developing welcome offers, recurring promotions, and trigger campaigns (required)
- Understanding of crypto gambling audiences and market trends (required)
- Strong analytical skills, including promo economics and post-campaign analysis (required)
- Experience with customer segmentation and lifecycle management (required)
- Understanding of A/B testing and hypothesis validation (required)
- Knowledge of key metrics: MAU, DAU, LTV, ARPU, Retention Rate, GGR, NGR, etc. (required)
- Creativity and the ability to develop engaging promotional concepts (required)
- Experience with analytics tools such as GA, Tableau, Power BI, Looker Studio, or similar (required)
- Experience launching a new gambling or crypto product (nice-to-have)
- Hands-on experience with crypto gambling audiences (nice-to-have)
- Experience working with multiple GEOs and localized campaigns (nice-to-have)
- Understanding of bonus abuse and fraud risks (nice-to-have)
- Attention to detail (required)
- Autonomy and proactivity in work (required)
- Openness and directness in communication (required)
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.