Retention Marketing Specialist
Pin-Up Global is seeking a Retention Marketing Specialist. This role involves building and leading a cross-functional team within the assigned region to ensure team motivation, professional growth, and alignment with strategic regional goals.
The specialist will analyze current performance metrics, set priorities, and develop plans to achieve regional KPIs. They will plan monthly retention and reactivation campaigns, customized for regional market trends, cultural nuances, and the competitive landscape, applying A/B testing and hypothesis testing to optimize promotional activities. Predictions of campaign effectiveness will be calculated, and post-campaign results analyzed to prepare detailed reports and propose follow-up hypotheses. The role also includes developing and maintaining player segmentation strategies to personalize marketing activities.
- Build and lead a cross-functional team within the assigned region.
- Ensure team motivation, professional growth, and alignment with strategic regional goals.
- Analyze current performance metrics, set priorities, and develop plans to achieve regional KPIs.
- Plan monthly retention and reactivation campaigns, customized for regional market trends, cultural nuances, and the competitive landscape.
- Apply A/B testing and hypothesis testing to optimize promotional activities.
- Calculate predictions of the effectiveness of planned campaigns.
- Analyze post-campaign results, prepare detailed reports, and propose follow-up hypotheses.
- Develop and maintain player segmentation strategies to personalize marketing activities.
- Gambling experience is mandatory (required).
- Experience in drafting and conducting marketing activities for player retention and return (required).
- Analytical mindset, ability to calculate the economics of promos as well as analyze the results (required).
- Experience with client segmentation (required).
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities (required).
- Creativity (required).
- Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc. (required).
- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio (required).
- Experience launching a new gambling product (nice-to-have).
- Experience working with IN/BD geos (nice-to-have).
- Experience working with multiple GEOs and localized campaigns (nice-to-have).
- Experience working with Customer.io (nice-to-have).
- Attention to detail (required).
- Autonomy and proactivity in work (required).
- Openness and directness in communication (required).
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.