Retention Marketing Specialist
PIN-UP is looking for a Retention Marketing Specialist. This role focuses on developing and executing marketing initiatives designed to retain players and win back inactive users through various promotional activities and campaigns.
The successful candidate will be responsible for managing the full lifecycle of retention marketing, from planning and segmentation to execution and performance analysis. The role requires a data-driven approach to optimise marketing efforts and ensure the effectiveness of promotional strategies.
- Developing and launching player retention and win-back marketing initiatives (promotions, bonus programs, tournaments, and personalized campaigns).
- Designing and executing multi-channel communication strategies (Email, Push, SMS, Pop-ups, Notification Center, Messengers).
- Analyzing campaign performance, building reporting dashboards, and formulating data-driven hypotheses for optimisation.
- Segmenting target audiences and crafting tailored promotional offers.
- Coordinating with regional teams to ensure timely execution of marketing campaigns.
- Collaborating with cross-functional teams, including Product, Analytics, and Growth.
- Monitoring core retention KPIs and consistently achieving target performance metrics.
- Overseeing campaign setup integrity and verifying the technical execution of all campaign mechanics.
- Experience as a Retention Marketing Specialist – 2 years or more (required)
- Hands-on experience in planning and executing marketing activities, promotions, bonuses, and tournaments focused on retention and win-back (required)
- Deep understanding of mechanics behind promotions, bonuses, tournaments, and quests (required)
- Ability to calculate the unit economics of campaigns, bonuses, and tournaments, as well as evaluate their ROI/effectiveness (required)
- Experience with player segmentation, setting up personalised communications, and trigger-based workflows (required)
- Strong knowledge of key Retention and domain-specific metrics, alongside proficiency in cohort analysis (required)
- Ability to analyze data, test hypotheses, and optimise marketing initiatives based on analytics (required)
- Hands-on experience with analytical tools: Google Analytics, Tableau, Power BI (required)
- Strong organizational skills, attention to detail, and the ability to thrive in a multitasking environment (required)
- Analytical mindset with a data-driven approach to decision-making (required)
- Knowledge of the main providers and developers of games and slots (required)
- Knowledge of the basics of sports betting, odds and sports (required)
- Analytical thinking and problem-solving skills (required)
- Attention to details (required)
- Openness and directness in communication (required)
- Proactivity, responsibility and independence (required)
- Ability to manage time and priorities effectively (required)
- Ability to work as part of a team (required)
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.