Team Lead Traffic Acquisition
Pin-Up Global is seeking a Team Lead for Traffic Acquisition. This role is responsible for developing and executing the acquisition strategy aligned with the company’s business goals and growth objectives.
The successful candidate will own acquisition targets and overall performance, including FTD, CPA / CAC, Traffic Quality, LTV, ROI, and Payback. They will manage and develop the acquisition channel portfolio across Affiliate, Media Buying, SEO / Organic, Referral, and new traffic sources, defining the optimal acquisition mix across GEOs, brands, and channels based on volume, unit economics, and scaling potential.
This position involves leading acquisition planning, forecasting, and resource / budget allocation across channels and markets. It also requires identifying and developing new channels, partnerships, and scalable growth opportunities, while driving continuous testing and optimization. The role includes building and leading the Acquisition function and team, ensuring effective cross-functional collaboration with Product, Retention, Analytics, and other stakeholders.
- Develop and execute the Acquisition Strategy aligned with the company’s business goals and growth objectives.
- Own acquisition targets and overall performance, including FTD, CPA / CAC, Traffic Quality, LTV, ROI, and Payback.
- Manage and develop the acquisition channel portfolio across Affiliate, Media Buying, SEO / Organic, Referral, and new traffic sources.
- Define the optimal acquisition mix across GEOs, brands, and channels based on volume, unit economics, and scaling potential.
- Lead acquisition planning, forecasting, and resource / budget allocation across channels and markets.
- Identify and develop new channels, partnerships, and scalable growth opportunities, while driving continuous testing and optimization.
- Build and lead the Acquisition function and team, ensuring effective cross-functional collaboration with Product, Retention, Analytics, and other stakeholders.
- 4+ years of experience in iGaming / Betting / Performance Marketing / Traffic Acquisition, including team or function management. (required)
- Deep understanding of key acquisition channels: Affiliate, Media Buying / Paid, SEO / Organic, Referral, etc. (required)
- Experience managing and scaling large traffic volumes across multiple GEOs, brands, and channels. (required)
- Strong understanding of CPA / CAC, FTD, RD, Retention, LTV, ROI / ROMI, Payback, GGR / NGR and acquisition unit economics. (required)
- Experience with traffic allocation, forecasting, scenario modeling, and identifying scaling opportunities. (required)
- Strong analytical and data-driven decision-making skills, including Excel / Google Sheets and BI tools. (required)
- Strong leadership and cross-functional management skills, with the ability to translate business objectives into clear plans and KPIs. (required)
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Work remotely or on-site with comfort in offices in Warsaw, Limassol, Kyiv, or Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program for your well-being.
- Referral program to enjoy cooperation with colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events and team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.