Traffic Monetization Specialist
PIN-UP is looking for a Traffic Monetization Specialist. This role focuses on managing and optimising traffic monetisation strategies within the iGaming and sports betting sectors.
The successful candidate will be responsible for sourcing and managing affiliate networks, negotiating commercial terms, and executing data-driven optimisations to maximise conversion rates and overall campaign performance. The role requires close collaboration with cross-functional teams, including Content, SEO, Product, and Analytics departments, to ensure alignment with broader business growth objectives.
- Source, evaluate, and onboard affiliate networks, direct betting advertisers, and monetization platforms.
- Negotiate commercial terms (CPA, RevShare, Hybrid, Flat Fee).
- Select and test optimal offers based on GEOs, content sections, and sports events.
- Plan CTA placements, pre-landings, and creatives to maximize conversion rates.
- Set up and maintain campaign tracking, traffic distribution, and postbacks in Keitaro (or similar tools).
- Analyze funnel performance (EPC, FTD, LTV, ROI) and eliminate data discrepancies.
- Run systematic A/B tests on landing pages, offer splits, and ad formats.
- Scale top-performing combinations and replace underperforming ones.
- Partner with Content, SEO, Product, and Analytics teams to align monetization setups with organic traffic growth and brand safety.
- 2+ years of traffic monetization or affiliate marketing experience within iGaming, sports betting, or digital media (required)
- Deep understanding of sports audiences, betting products, and commercial models (CPA, RevShare, Hybrid, Flat Fee) (required)
- Hands-on experience with tracking tools (Keitaro or similar), postback setups, SubIDs, and traffic distribution rules (required)
- Strong analytical skills with a focus on funnels, lander testing, and core metrics (EPC, CR, LTV, ROI) (required)
- English proficiency at B1–B2 level or higher (required)
- Strong self-management skills with a result-oriented mindset (required)
- Publisher-side experience monetizing organic SEO, news, or social traffic (required)
- Working knowledge of local compliance regulations in key target GEOs (required)
- Proficiency in French (required)
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Flexible work options: work remotely or on-site in Warsaw, Limassol, Kyiv, Almaty, Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program: enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
