Marketing Designer
Description
Playson is looking for a Senior Marketing Designer to join the Marketing Squad and shape the way the company promotes its games and presents its brand to partners. This role involves driving the development of marketing visuals and supporting the growth of the Graphic Artist stream.
The successful candidate will be a mature and structured professional responsible for creating high-quality promotional materials and ensuring brand consistency across various communication channels.
Responsibilities
- Creating sets of promo materials for partners when launching new iGaming products and/or Network Promotions (game icons packs, resizes, promo banners, etc.)
- Developing custom promo materials for key partners
- Creating key visuals for communication campaigns, as well as artwork for various communication channels (web, social media, print ads, email campaigns, etc.)
- Creating designs for branded merchandise
- Creating designs for point of sale materials
- Creating mockups and designs for exhibitions and company’s own events (branded decor, photo zones, etc.)
- Designing landing pages for brand’s promo activities
- Creating sales decks for company products
- Producing small video clips or animated graphics for social media, as well as standard motion elements for video contractors
- Further development of company brand book
Requirements
- 5+ years of professional experience as a Marketing, UI/UX Designer (required)
- Experience working with brand identity (logos, branding, templates), banner ads, animated banners, landing pages, and storyboards for video production (required)
- Knowledge and understanding of design trends, meaningful and smart design concepts, critical thinking, research skills, as well as expertise in composition, grids, typography, color theory, and their impact on design, including working with AI (required)
- Excellent proficiency in design tools such as Adobe Illustrator, Photoshop, Figma, After Effects, Blender, XD (required)
- Knowledge of usability principles and techniques (required)
- Experience working with contractors and production companies in BTL by delivering design materials for print & production (required)
- Understanding of principles of brand display and consistency in BTL design (required)
- Experience working with AI tools for creating marketing materials (videos, animations, image generation, landing page generation) (required)
- Experience working with WebFlow to develop landing pages and other web-oriented content (required)
- Experience in the gaming industry (nice-to-have)
- Experience working with AI tools for prototyping and modelling (nice-to-have)
- Motion design experience (nice-to-have)
Benefits
- Benefit from a transparent and systematic quarterly bonus system.
- Offer a flexible work schedule to accommodate your needs.
- Choose to work remotely, providing greater flexibility and comfort.
- Enjoy unlimited paid vacation leave, including bank holidays.
- Take unlimited paid sick leave whenever necessary.
- Get reimbursement for professional development courses and training.
- Provide access to the latest tools and training for continuous growth.
About Playson
Playson is a business-to-business developer of online slot games, established in 2012 and headquartered in Sliema, Malta. It supplies casino operators in more than 20 regulated markets, with game development, mathematics and art teams working across Europe.