Head of Enhance
Pragmatic Play is looking for a commercially minded leader to shape the future of the Enhance platform. This role sits within the commercial organisation and reports to the Promotions and Marketing Director. Enhance is a suite of player engagement and promotional products that powers campaigns for leading operators worldwide.
The Head of Enhance defines the strategy, influences the product roadmap, and ensures that products continue to set industry standards. This is a highly visible leadership role that combines product strategy, commercial thinking, and innovation. The successful candidate works across product, engineering, marketing, commercial, and data teams to build products that operators love and players return to. This is a hands-on leadership position that can be based in Gibraltar, Malta, the Isle of Man, or remotely.
- Identify market opportunities and define the next generation of promotional and player engagement products.
- Champion customer needs by engaging with operators, analysing market trends, and translating insights into product strategy.
- Lead the end-to-end Enhance lifecycle, from concept and business case through launch and continuous optimisation.
- Partner with product, engineering, and UX teams to deliver high-impact features that create value for operators and players.
- Drive commercial success by increasing Enhance adoption, utilisation, and long-term value across operators.
- Own Enhance performance by defining KPIs and using data to measure success.
- Develop go-to-market strategies for Enhance tools and deliver operator-facing sales materials with product marketing.
- Partner with risk and product teams to develop operator configuration guidelines that promote the safe and effective use of Enhance tools across different game verticals.
- Lead competitive intelligence efforts by evaluating market trends and competitor offerings, identifying opportunities for differentiation, and presenting actionable recommendations to stakeholders.
- Represent the Enhance portfolio internally and externally as the subject matter expert.
- Build and mentor a high-performing team, fostering a culture of innovation, accountability, and customer focus.
- Proven experience leading product marketing strategy within iGaming (required).
- Strong understanding of player engagement, promotional mechanics, and operator needs (required).
- Commercial mindset with the ability to translate market opportunities into successful products (required).
- Experience influencing cross-functional teams in a fast-paced environment (required).
- Data-driven decision maker with excellent stakeholder management skills (required).
- Passion for innovation and creating products that deliver measurable value (required).
- Experience working with BI and data science teams to define and pull operational data necessary for responsibilities (required).
- Mastery over the Office Suite and any other digital design products that can clearly communicate and relay ideas (required).
- Experience doing competitive analyses and understanding how to filter, prepare, and present this information in an actionable way (required).
- Experience analysing acquisition, retention, and user experience data in a complex, large-scale product portfolio, ideally with experience in iGaming (preferred).
- Experience testing or play-testing games and other digital products (nice-to-have).
- Technical background or knowledge (nice-to-have).
- Detailed company training on highest standards.
- Friendly and supportive culture.
- Tremendous growth opportunities in a large fast-moving international company.
- Access to the Grow with ARRISE Learning Hub for personalised learning and career development.
- Private health insurance.
- Breakfast and lunch provided once a week in the office.
- Cloudigo app discounts.
- Wellness allowance.
Pragmatic Play is a leading content provider to the iGaming industry, delivering a multi-product portfolio of online slots, live casino, bingo and virtual sports to operators worldwide. Founded in 2015 and headquartered in Gibraltar, it releases new titles at a high cadence and is certified across numerous regulated markets. It operates as part of the ARRISE group, which runs the live-casino studios and operational hubs across Europe, the Middle East and Latin America that power its games.