Head of Lobby
The Head of Lobby sits within the Commercial organisation and reports to the Promotions & Marketing Director. This role is responsible for driving player engagement, game discovery, and revenue through the lobby across the Pragmatic Play ecosystem. The position bridges Commercial, Product, and Analytics functions, translating insights into clear, measurable outcomes.
Pragmatic Play is looking for a leader to manage a small team covering sales enablement, operations, product validation, and data analysis. The Head of Lobby is accountable for aligning these functions to deliver against commercial objectives while remaining hands-on to solve problems and push initiatives forward. This role is critical in shaping the end-to-end player journey within the Pragmatic Play lobby, ensuring it is intuitive, effective, and engaging.
- Own the commercial positioning and value proposition of the lobby product and drive adoption and expansion of lobby usage across operators.
- Partner with Account Management to increase lobby uptake and identify underutilised opportunities across operators.
- Develop operator-facing materials such as decks, demos, and case studies to support sales and upsell efforts.
- Define and deliver clear USPs for the lobby, including integration with promotional tools and other betting features.
- Drive cross-sell between product verticals through effective lobby setup and journeys.
- Gather and synthesise client and player feedback to translate it into concrete improvements.
- Own lobby KPIs and performance tracking, translating insights into prioritised actions across engagement, conversion, retention, and cross-sell.
- Ensure tracking frameworks are clearly defined and implemented in partnership with Product and Engineering.
- Ensure robust QA and UAT processes are in place and conduct validation and testing for critical or high-impact features.
- Act as the final commercial checkpoint for lobby releases to ensure features meet player and operator expectations.
- Translate commercial insights into clear product requirements and business cases.
- Partner with Product to prioritise roadmap features and participate in design reviews.
- Define best practices for lobby structure, content placement, and game discovery.
- Conduct competitive analysis by playtesting Pragmatic Play and competitor lobby features to provide actionable recommendations.
- Lead and develop a team covering lobby commercials and operations, setting clear priorities and building scalable processes.
- Experience working on commercials and sales for Casino products (required).
- Experience working with BI and data science teams to define and pull operational data (required).
- Experience with user acceptance testing and playtesting (required).
- Ability to filter, prepare, and present information and results in an actionable way (required).
- Mastery over the Office Suite and digital design products (required).
- Experience doing competitive analyses (required).
- Experience analysing acquisition, retention, and user experience data in a complex, large-scale product portfolio (preferred).
- Experience in iGaming (preferred).
- Technical background or knowledge (nice-to-have).
- Fluent or native English language skills (required).
- Private medical cover and insurance.
- Access to a Learning Hub for personalised growth and career development.
- Free breakfast and lunch in the office once a week.
- Access to the Cloudigo discount app.
- Gym and fitness membership wellness benefit after successfully passing probation.
Pragmatic Play is a leading content provider to the iGaming industry, delivering a multi-product portfolio of online slots, live casino, bingo and virtual sports to operators worldwide. Founded in 2015 and headquartered in Gibraltar, it releases new titles at a high cadence and is certified across numerous regulated markets. It operates as part of the ARRISE group, which runs the live-casino studios and operational hubs across Europe, the Middle East and Latin America that power its games.