Head of Lobby
Sitting within the Commercial organisation and reporting to the Promotions & Marketing Director, the Head of Lobby is responsible for driving player engagement, game discovery, and revenue through the lobby across the company's ecosystem.
The role bridges Commercial, Product, and Analytics, translating insights into clear, measurable outcomes. The Head of Lobby will lead a small team covering sales enablement, operations, product validation, and data analysis. They are accountable for aligning these functions to deliver against commercial objectives, while being willing to step into the detail to solve problems directly and push initiatives forward, particularly as the function continues to scale.
This role is critical in shaping the end-to-end player journey within the lobby, ensuring it is intuitive, effective, and fun. This means living and breathing the lobby product, obsessing over real user data and metrics, and working with key stakeholders across the business to deliver against commercial objectives.
This is a hands-on leadership role that can be based in Gibraltar, Malta, Isle of Man, or remote.
- Own the commercial positioning and value proposition of the lobby product and drive adoption and expansion of lobby usage across operators.
- Partner with Account Management to increase lobby uptake and identify underutilised opportunities across operators for the lobby product.
- Develop operator-facing materials (decks, demos, case studies) to support sales and upsell efforts.
- Define and deliver clear USPs for the lobby, including integration with promotional tools and other betting features.
- Drive cross-sell between product verticals (e.g. Slots to Live Casino) through effective lobby setup and journeys.
- Gather and synthesise client and player feedback and translate it into concrete improvements.
- Own lobby KPIs and performance tracking across the business.
- Translate insights into prioritised actions across engagement, conversion, retention, and cross-sell.
- Ensure tracking frameworks (tagging, parameters, reporting structures) are clearly defined and implemented.
- Partner with Product and Engineering to ensure tracking is correctly delivered and validated.
- Ensure robust QA and UAT processes are in place through the team and conduct validation and testing where required, particularly for critical or high-impact features.
- Act as the final commercial checkpoint for lobby releases and ensure features meet player and operator expectations before launch.
- Track resolutions, verify the fixes, and communicate updates to relevant stakeholders.
- Analyse how testing and deployment cycles are working versus expectation and formulate suggestions on how to improve them.
- Translate commercial insights into clear product requirements and business cases.
- Partner with Product to prioritise roadmap features that drive measurable impact.
- Participate in design reviews and ensure features align with player and operator needs.
- Interpret user behaviour data and identify improvement opportunities - such as featured content, game ordering, displayed assets, and layout changes.
- Own best practices for lobby structure, content placement, and game discovery (categories, positioning, featured content).
- Constantly playtest lobby features and document the analysis methods for repeatable evaluation processes.
- Deliver thoughtful competitive analysis by frequently evaluating competitor products, anticipating their direction, and offering suggestions for the ecosystem.
- Lead and develop a team covering lobby commercials and operations.
- Set clear priorities and translate commercial needs into clear direction for the team.
- Step in to execute where needed, particularly to unblock progress or accelerate delivery. Lead by example in a hands-on environment. Build scalable processes and structure over time without slowing down delivery.
- Experience working on commercials and sales for Casino products (required).
- Experience working with BI & data science teams to define and pull operational data necessary for responsibilities (required).
- Experience with user acceptance testing and playtesting (required).
- Mastery over the Office Suite and any other digital design products that can clearly communicate and relay ideas (required).
- Experience doing competitive analyses and understand how to filter, prepare, and present this information in a way that is actionable (required).
- Experience analysing acquisition, retention, and user experience data in a complex, large-scale product portfolio (preferred).
- Experience in iGaming (preferred).
- Some technical background or knowledge (nice-to-have).
- Expert communicator both visually and verbally (required).
- Exceptionally well-organised (required).
- Extremely analytical (required).
- Obsessed with details and optimisations (required).
- Open and flexible (required).
- Exudes transparency, openness, and objectivity (required).
- Thrives in a fast-paced environment and able to work to very tight deadlines (required).
- Speak English natively or be completely fluent (required).
- Taking part in creating studios as part of an award-winning iGaming business.
- Opportunities for both professional growth and personal development.
- Truly international experience and collaboration possibilities with impactful results.
- Highly competitive salary.
- A detailed company training on highest standards.
- A chance to work in friendly and supportive culture.
Pragmatic Play is a leading content provider to the iGaming industry, delivering a multi-product portfolio of online slots, live casino, bingo and virtual sports to operators worldwide. Founded in 2015 and headquartered in Gibraltar, it releases new titles at a high cadence and is certified across numerous regulated markets. It operates as part of the ARRISE group, which runs the live-casino studios and operational hubs across Europe, the Middle East and Latin America that power its games.