Senior Lobby Analyst
The ecosystem team focuses on all interactions players enjoy outside of games and the parts that connect to the ecosystem inside of games. It is their job to make sure that every part of the player's journey with the company is simple, intuitive, and most importantly, fun. This is achieved by living and breathing the products, obsessing over real user data and metrics, and working with key stakeholders across the business to make recommendations that will delight players while meeting commercial objectives.
Reporting to the Promotions & Marketing Director and working closely with lobby specialists, promotion teams, product owners, commercial specialists, designers, business analysts, and development teams, this is a hands-on role that can be on the ground with the team in Gibraltar, Malta, Isle of Man, or remote.
- Define daily KPIs and maintain a clear data dictionary that will be used to determine insights and chart success.
- Work with Lobby Specialist to set detailed tracking metrics, tagging structures, dimensions, parameters, and report frameworks.
- Work with Product and Development teams to ensure tracking requirements are correctly implemented.
- Remain vigilant regarding data quality. Scrutinize the information, investigate, and escalate any issues to ensure that the company is quick to respond.
- Expand tracking capabilities so that the team and the business can make better informed decisions regarding the lobby and broader ecosystem.
- Analyse activity data, focusing on acquisition metrics, retention metrics, and behavioural metrics.
- Identify and track key user flows and funnels in the lobby.
- Liaise with Business Intelligence and Development to put necessary measurement tools into place.
- Document analysis methodologies for the broader team.
- Review algorithmic outputs to ensure the recommendations are sensible and align with expected player behaviours.
- Curate game titles in the lobby, so that new releases are getting the real estate and exposure they deserve, popular titles are easily discovered and played, recommendation algorithms fit well with manual curation, and the organisational structure of the lobby lends itself well to a strong discovery experience.
- Identify trends and insights in the data to make recommendations to Commercial teams for features they should be pushing, Promotion and Marketing teams for manual curation matters, and Product teams to review, consider, and include in the product roadmap.
- Help Product define and measure what success looks like for specific features and perform pre- and post-launch analyses.
- Provide timely data and insights to Commercial teams to help them focus their efforts and effectively position products and upcoming features in client conversations.
- Present clear, actionable insights to various audiences in the most effective format.
- Experience working with BI & data science teams to define and pull operational data necessary for responsibilities (required).
- Experience analysing acquisition, retention, and user experience data in a complex, large-scale product portfolio, ideally with experience in iGaming (required).
- Well-rounded background in business intelligence/data science mixed with a commercial mindset (preferred).
- Worked with reporting suites like Tableau (or similar) and understand how to build out dashboards and reports (required).
- Familiarity with the setup, management, and reporting of digital analytic tools, such as GA4, Adobe Analytics, Snowplow, or similar (required).
- Mastery over the Office Suite and any other digital design products that can clearly communicate and relay ideas (required).
- Experience with digital experience analytic tools like Hotjar or Fullstory (nice-to-have).
- Some technical background or knowledge in the data space (preferred).
- Exceptionally well-organized with a methodical and structured approach (required).
- Extremely analytical with an obsession for details and optimisations (required).
- Ability to discuss constructively and diplomatically (required).
- Open and flexible, ready to adjust views on the fly (required).
- Expert communicator both visually and verbally (required).
- Ability to thrive in a fast-paced environment and work to very tight deadlines (required).
- Speak English natively or be completely fluent (required).
- Private health insurance
- Gym membership
- Real career growth (promotion from within)
- Grow with ARRISE | Learning Hub-personalized learning, gamified growth, and endless career development
Pragmatic Play is a leading content provider to the iGaming industry, delivering a multi-product portfolio of online slots, live casino, bingo and virtual sports to operators worldwide. Founded in 2015 and headquartered in Gibraltar, it releases new titles at a high cadence and is certified across numerous regulated markets. It operates as part of the ARRISE group, which runs the live-casino studios and operational hubs across Europe, the Middle East and Latin America that power its games.