Senior Lobby Analyst
ARRISE is looking to bolster its ecosystem team that focuses on all interactions players enjoy outside of games and the parts that connect to its ecosystem inside of games. It is the team's job to make sure that every part of the player's journey with ARRISE is simple, intuitive, and most importantly, fun. This means living and breathing ARRISE's products, obsessing over real user data and metrics, and working with key stakeholders across the business to make recommendations that will delight players while meeting commercial objectives.
If you are able to bring thoughtful, data-driven reasoning, obsessive insights, and coordination execution to a highly driven, fast-moving, and talented team, you will fit right in.
Reporting to the Promotions & Marketing Director and working closely with lobby specialists, promotion teams, product owners, commercial specialists, designers, business analysts, and development teams, this is a hands-on role that can be on the ground with the team in Gibraltar, Malta, Isle of Man, or remote.
- Define daily KPIs and maintain a clear data dictionary that will be used to determine insights and chart success.
- Work with Lobby Specialist to set detailed tracking metrics, tagging structures, dimensions, parameters, and report frameworks.
- Work with Product and Development teams to ensure tracking requirements are correctly implemented.
- Remain vigilant regarding data quality. Scrutinise the information, investigate, and escalate any issues to ensure that ARRISE is quick to respond.
- Expand tracking capabilities so that ARRISE and the business can make better informed decisions regarding the lobby and broader ecosystem.
- Analyze activity data, focusing on acquisition metrics (how many players are managing to attract to the lobby), retention metrics (how good of a job is being done of getting repeat lobby visitors and users), and behavioural metrics.
- Identify and track key user flows and funnels in the lobby.
- Liaise with Business Intelligence and Development to put necessary measurement tools into place.
- Document analysis methodologies for the broader team.
- Review algorithmic outputs to ensure the recommendations are sensible and align with expected player behaviours.
- Help curate game titles in the lobby, so that new releases are getting the real estate and exposure they deserve, popular titles are easily discovered and played, recommendation algorithms fit well with manual curation, and the organisational structure of the lobby lends itself well to a strong discovery experience.
- Identify trends and insights in the data to make recommendations to Commercial teams for features they should be pushing, Promotion and Marketing teams for manual curation matters, and Product teams to review, consider, and include in the product roadmap.
- Help Product define and measure what success looks like for specific features and perform pre- and post-launch analyses.
- Provide timely data and insights to Commercial teams to help them focus their efforts and effectively position ARRISE's products and upcoming features in client conversations.
- Present clear, actionable insights to various audiences in the most effective format.
- Experience working with BI & data science teams to define and pull operational data necessary for conducting responsibilities (required).
- Experience analysing acquisition, retention, and user experience data in a complex, large-scale product portfolio (required).
- Experience in iGaming (preferred).
- Well-rounded background in business intelligence/data science mixed with a commercial mindset (required).
- Worked with reporting suites like Tableau (or similar) and understand how to build out dashboards and reports (required).
- Familiar with the setup, management, and reporting of digital analytic tools, such as GA4, Adobe Analytics, Snowplow, or similar (required).
- Mastery over the Office Suite and any other digital design products that can clearly communicate and relay ideas (required).
- Experienced with digital experience analytic tools like Hotjar or Fullstory (nice-to-have).
- Some technical background or knowledge in the data space (nice-to-have).
- Exceptionally well-organized with a methodical and structured approach (required).
- Extremely analytical with an obsession for details and optimisations (required).
- Ability to discuss constructively and diplomatically with many different stakeholders (required).
- Open and flexible to adjust views on the fly in service of an outstanding player experience (required).
- Expert communicator both visually and verbally (required).
- Ability to thrive in a fast-paced environment and work to very tight deadlines (required).
- Speak English natively or be completely fluent (required).
Pragmatic Play is a leading content provider to the iGaming industry, delivering a multi-product portfolio of online slots, live casino, bingo and virtual sports to operators worldwide. Founded in 2015 and headquartered in Gibraltar, it releases new titles at a high cadence and is certified across numerous regulated markets. It operates as part of the ARRISE group, which runs the live-casino studios and operational hubs across Europe, the Middle East and Latin America that power its games.