Manager, CRM Marketing
PrizePicks is seeking a highly motivated and experienced Manager, CRM Marketing. This individual will oversee a team of two and will play a pivotal role in enhancing customer relationships and driving engagement through the operationalisation of marketing campaigns across various stages of the customer lifecycle.
The successful candidate will be responsible for developing and executing strategies that improve customer retention and loyalty. They will work closely with cross-functional teams to ensure consistent messaging and will be tasked with mentoring team members on strategic lifecycle thinking and business case development.
- Oversee a CRM strategy team to plan, create and implement complex CRM campaigns throughout the customer journey and improve engagement, retention, and loyalty.
- Develop and optimise customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
- Establish the optimal channel mix and communication cadence based on audience behaviour and business goals.
- Design and own customer segmentation creation and management, evaluating segment and campaign performance, and partnering with Analytics to identify opportunities for optimisation and long-term vision for audience strategy.
- Orchestrate cross-channel personalisation and cohesivity for consistent messaging and customer experiences across platforms.
- Oversee A/B testing and experimentation roadmap to optimise campaign performance and drive lift at different stages of the customer lifecycle.
- Stay informed about industry trends and competitor activities to evaluate and develop innovative strategies for customer engagement.
- Oversee relationships with cross-functional teams including marketing, product, and analytics to ensure alignment across CRM campaigns and roadmaps.
- Own and manage the CRM calendar and daily/weekly/monthly campaign schedules, overseeing a robust content calendar to keep customers engaged.
- Monitor and analyse campaign metrics, providing insights and recommendations for continuous improvement.
- Mentor CRM team members on strategic lifecycle thinking and business case development.
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field (preferred).
- Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles (required).
- Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools (preferred).
- Strong understanding of email/in-app/push marketing best practices and copywriting skills (required).
- Experience in the Daily Fantasy Sports or gaming industry (preferred).
- Ability to analyse data and metrics to drive actionable insights and optimise campaign performance (required).
- Organised and detail oriented (required).
- Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment (required).
- Excellent communication, collaboration, and problem-solving skills (required).
- Company-subsidised medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance
- Generous paid leave programmes, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules
- Company-wide in-person events and team outings
- Lifestyle enhancement programme
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
PrizePicks is a daily fantasy sports operator headquartered in Atlanta, Georgia. Its app lets players predict whether athletes will beat or fall short of projected statistics, and it has added prediction-market contracts regulated by the US Commodity Futures Trading Commission. In January 2026 the lottery and gaming group Allwyn completed the purchase of a 62.3% majority stake, with PrizePicks continuing as a standalone brand.