Manager, Lifecycle Marketing Analytics
PrizePicks is seeking a strategic and highly analytical Lifecycle Marketing Analytics Manager to lead measurement and performance insights across targeted and triggered lifecycle, CRM, and promotions efforts. This role will oversee a team of analysts and serve as the strategic thought partner to Lifecycle, CRM, and Promotions leadership on promotional investment, experimentation, new customer conversion, retention, and cross-product adoption. The successful candidate will drive the investment strategy for customers and scale lifecycle programmes through data-driven insights. This position requires a balance of hands-on analytical work and team leadership to ensure the effective execution of lifecycle operations.
- Lead a team of data analysts, covering lifecycle, promotions, and CRM.
- Deliver clear, data-driven insights and recommendations to senior leadership.
- Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimisation.
- Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy.
- Measure and optimise lifecycle programmes across onboarding, first-time deposit (FTD) conversion, retention, and reactivation.
- Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns.
- Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze.
- Build scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scale.
- Drive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale.
- 5+ years of experience in lifecycle, CRM, retention, or growth analytics (required)
- 1+ year of experience managing analysts (required)
- Proven experience measuring and optimising promotional, incentive, or reinvestment spend (required)
- Deep experience with experimentation, including A/B testing, holdout design, and power analysis (required)
- Experience supporting targeted and triggered lifecycle programmes at scale (required)
- Experience partnering with CRM teams and platforms (Braze strongly preferred) (required)
- Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them (required)
- Advanced SQL skills (required)
- Tableau (strongly preferred) or similar BI tool experience (preferred)
- Python for statistical analysis, experimentation, or automation (preferred)
- dbt or similar data transformation tools (preferred)
- Experience with cross-product adoption or cross-sell strategy (preferred)
- Experience in daily fantasy, gaming, or another app-based B2C business (preferred)
- Company-subsidised medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
PrizePicks is a daily fantasy sports operator headquartered in Atlanta, Georgia. Its app lets players predict whether athletes will beat or fall short of projected statistics, and it has added prediction-market contracts regulated by the US Commodity Futures Trading Commission. In January 2026 the lottery and gaming group Allwyn completed the purchase of a 62.3% majority stake, with PrizePicks continuing as a standalone brand.