Head of SEO
Quantum is looking for a Head of SEO to own the organic search presence across its iGaming and Rewards propositions in the UK and US. This is a build role where the Head of SEO will set the strategy, hire the team, and put the tooling and processes in place to execute. The objective is to turn organic search into a predictable, compliant growth channel measured on commercial outcomes, not just rankings. This means registrations, FTDs and revenue for iGaming, and sign-ups and active members for Rewards.
The Head of SEO will oversee four specific websites: cashback.co.uk, joincustard.co.uk, strikewild.co.uk and slotswise.com. They will work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans.
- Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap.
- Prioritise by commercial value: focus effort on the verticals, states, merchants and page types that drive FTDs, revenue and member growth.
- Own the SEO budget and make the case for investment in people, tools, content and links.
- Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans.
- Hire and lead a team from scratch, starting with the roles the roadmap needs most (for example, technical SEO, content SEO, outreach).
- Decide what to build in-house and what to outsource, and manage agencies and freelancers where it makes sense.
- Set the processes, playbooks and tooling the team runs on.
- Own site health across Quantum's properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking.
- Work with product and engineering to put SEO into templates, releases and migrations from the start.
- Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages.
- Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in.
- Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs.
- Shape Quantum's approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so its brands are cited and trusted.
- Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition.
- Plan US state launches so content and authority are ready ahead of go-live.
- Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements.
- Build reporting that links organic traffic to clickouts, registrations, FTDs and revenue.
- Track rankings, share of voice and competitor movement, and act on what the data shows.
- Report performance and forecasts to the leadership team.
- 8+ years in SEO, with at least 3 years leading SEO strategy and people (required).
- A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical (required).
- Hands-on depth in technical SEO, and the credibility to work as a peer with engineering (required).
- Experience hiring and building a team, or a clear plan for how you'd do it (required).
- Working knowledge of UK and US gambling regulation and what it means for content and marketing (required).
- Deep understanding and practical application of AI, GEO and the impact on organic search visibility (required).
- Commercial sense: you can forecast, build a business case and tie your work to revenue (required).
- Strong command of the core toolset, for example Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and BigQuery or SQL (required).
- Clear communication with senior, commercial and technical audiences (required).
- Experience launching in newly regulated US states (nice-to-have).
- Background in rewards, cashback, loyalty or comparison sites (nice-to-have).
- Experience with programmatic or templated SEO at scale (nice-to-have).
- Experience running site migrations or consolidations (nice-to-have).
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Paid for AI Subscription (Claude / ChatGPT / Gemini)
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
Quantum is a performance-driven affiliate marketing and digital comparison company that connects global brands with high-intent consumers. Headquartered in London, it builds data-driven comparison services and campaigns designed to be measurable, optimised in real time and scalable. The company combines in-house technology, full-stack analytics and a compliance-first approach to operate in regulated and high-growth sectors. Quantum aims to help users make faster, smarter buying decisions while driving growth for its partners.