Paid Social Specialist
The Performance Marketing team is growing, and Quantum is looking for a Paid Social Specialist to join them in London. In this role, the individual will own the execution, optimisation, and scaling of paid acquisition campaigns across Meta, Snapchat, TikTok, and future paid social platforms.
The role involves driving high-quality customer acquisition through creative-led performance marketing, combining data-driven optimisation with high-velocity experimentation. Success increasingly comes from creative strategy, rapid testing, audience development, automation, and platform-native execution. The specialist will work closely with Creative, Digital Experience, and Data teams to continually improve campaign performance while contributing to Marketing’s strategic priorities and growth initiatives.
- Plan, launch and optimise paid social campaigns across Meta, Snapchat, TikTok and emerging social platforms.
- Manage budgets, bidding strategies, audience targeting and campaign pacing to deliver against ROAS, CPL and volume targets.
- Monitor campaign performance across key metrics including CPC, CTR, CPM, CVR, CPL and ROAS, making rapid optimisation decisions.
- Develop structured testing programmes across creatives, audiences, placements, bidding strategies and campaign structures.
- Work closely with Creative and other marketers to develop platform-native creative strategies and high-quality creative briefs.
- Turn campaign performance data into actionable creative insights and testing hypotheses.
- Contribute to a high-velocity creative testing programme, continually refreshing messaging, hooks, formats and concepts.
- Collaborate with CRO, Product Operations and Digital Experience teams to optimise the full acquisition journey from ad through to conversion.
- Build and refine audience strategies including prospecting, lookalikes, broad targeting, retargeting and lifecycle audiences.
- Identify trends, risks and growth opportunities within campaign data and translate these into clear commercial recommendations.
- Contribute to daily, weekly and monthly reporting with concise, actionable insights.
- Ensure campaigns are implemented accurately, with robust tracking, QA and troubleshooting where required.
- Leverage AI tools and platform automation to improve creative production, workflow efficiency and campaign performance.
- Stay ahead of platform updates, competitor activity and emerging paid social best practice, bringing new ideas back into the business.
- 2-4 years’ experience managing paid social campaigns within an agency, affiliate or in-house performance marketing environment (required).
- Hands-on experience across Meta Ads Manager (required).
- Experience of Snapchat, Tiktok or other paid social platforms is advantageous (preferred).
- Strong understanding of performance marketing metrics including CPC, CPM, CTR, CVR, CPL, CPA and ROAS (required).
- Experience developing and optimising creative-led performance campaigns (required).
- Analytical mindset with the ability to interpret data, identify patterns and make commercial decisions quickly (required).
- Comfortable managing multiple campaigns, priorities and deadlines within a fast-paced environment (required).
- Strong attention to detail with excellent organisational skills (required).
- Curious, proactive and naturally experimental, with a genuine desire to test, learn and improve (required).
- Confident communicating campaign performance and recommendations to both technical and non-technical stakeholders (required).
- Comfortable working cross-functionally with Creative, Marketing, Data and Product teams (required).
- Experience within regulated industries (nice-to-have).
- No ego - just a genuine desire to learn, improve and help the team succeed (required).
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Paid for AI Subscription (Claude / ChatGPT / Gemini)
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
Quantum is a performance-driven affiliate marketing and digital comparison company that connects global brands with high-intent consumers. Headquartered in London, it builds data-driven comparison services and campaigns designed to be measurable, optimised in real time and scalable. The company combines in-house technology, full-stack analytics and a compliance-first approach to operate in regulated and high-growth sectors. Quantum aims to help users make faster, smarter buying decisions while driving growth for its partners.