Digital Ad Trafficker
The Digital Ad Trafficker is responsible for the execution, management, and optimisation of digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid media platforms. The role ensures campaigns are launched with the correct structure, targeting, and bidding strategies, and that performance is measured accurately through Google Tag Manager, GA4, and mobile attribution tools.
Working closely with the digital and creative teams, this person monitors key acquisition KPIs on a daily basis, runs A/B tests to identify improvement opportunities, and delivers performance reporting that supports efficient media investment and continuous growth in acquisition results.
- Implement, manage, and optimise digital advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media channels.
- Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns, ensuring proper campaign structure, audience targeting, objectives, and bidding strategies.
- Manage audiences, remarketing, budgets, conversions, and events to maximise campaign performance and media investment efficiency.
- Monitor and optimise key performance indicators (KPIs) on a daily basis, including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, conversion rate, and other relevant metrics.
- Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages to identify continuous improvement opportunities.
- Configure, validate, and monitor campaign tracking through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust, or similar tools, ensuring accurate performance measurement.
- Prepare periodic performance reports and dashboards in Looker Studio or similar platforms, presenting data-driven analysis, findings, and optimisation recommendations.
- Graduate degree in Marketing, Digital Marketing, or related fields (required)
- 2+ years of experience in roles related to Paid Media, Digital Trafficking, Performance Marketing, or Digital Advertising (required)
- Experience managing campaigns in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads (required)
- Experience managing Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns (required)
- Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio (required)
- Intermediate to advanced command of Excel or Google Sheets for data analysis and reporting (required)
- Experience building dashboards and interpreting metrics to support decision-making (required)
- Experience working with automation tools, dashboards, or data connectors such as Supermetrics, Looker Studio, or similar (required)
- Analytical skills to identify optimisation opportunities and improve campaign performance through data (required)
- Ability to manage multiple campaigns, priorities, and deadlines simultaneously (required)
- Ability to work collaboratively with cross-functional teams and manage responsibilities autonomously (required)
- Organised, proactive, detail-oriented, and results-driven, with a continuous improvement mindset (required)
- English proficiency at a B1 level (required)
- Knowledge of Google Play Console and App Store Connect (preferred)
- Knowledge of programmatic advertising platforms such as Google Display & Video 360 (DV360) or similar (preferred)
- Experience in the video gaming, sports betting, digital entertainment, technology, or mobile app industries (preferred)
- Interest or experience in the sports industry (preferred)
- Comprehensive compensation
- Work-life balance initiatives
- Autonomy
- Creativity
- Growth opportunities
Rush Street Interactive is an online casino and sports betting operator founded in 2012 and headquartered in Chicago. It runs the BetRivers brand in regulated US states and Ontario, and RushBet in Colombia and Mexico. The company is listed on the New York Stock Exchange under the ticker RSI.