Country Manager Denmark Sweden (PlayOJO)
Part of Skill On Net, PlayOJO.com is an award-winning, cutting-edge, and innovative online casino challenger brand. Running on a proprietary casino and player management platform, it has been operating since 2017 across several regulated iGaming markets in Europe, North America, and LatAm. PlayOJO has experienced exceptional success and is one of the fastest-growing casino and bingo sites in Europe, and it is looking to follow that success in Denmark and Sweden.
The company seeks an energetic individual with a keen interest in brand development and acquisition-based marketing. The role involves working closely with the central brand marketing, digital marketing, affiliates, and CRM teams, and acting as the champion for all local advertising and player communication channels. This is an opportunity to take a leading role in building a new business in a strategically important region and join a company that is experiencing rapid growth through aggressive investment in its people, brand, and product offering.
- Develop strategic plans for the development of brand building and acquisition marketing activities across the region.
- Develop and manage customer acquisition media channels: Above the line TV & radio, sponsorships, print, out of home and PR.
- Take responsibility for digital marketing and other harvesting performance-based marketing channels, working with in-house as well as external agencies.
- Develop and manage relationships with local third parties such as media agencies, media groups, marketing, creative, and production agencies. This includes agency selection and commercial negotiations.
- Maintain ownership of the substantial annual marketing plan, respective budgets, and targets.
- Act as the brand champion for the local brand, including adaptation of global brand positioning, creative, and tone of voice, as well as creation of bespoke local brand assets and marketing campaigns.
- Undertake pre and post initiative analysis and reporting to provide campaign ROI, CPA, and optimisation for future campaigns.
- Adhere to all gambling rules and regulations across all communication channels.
- 5+ years of experience working in a similar marketing leadership role, agency or client side, in a high transactional volume industry (required).
- 3+ years of experience working in B2C online gaming in Denmark and Sweden (required).
- Proven track record of successfully launching a new brand and achieving rapid business growth in Scandinavia (required).
- In-depth knowledge of the Scandinavian advertising and media space, including establishing and maintaining business relationships with specialist media agencies and media owners (required).
- Demonstrated hands-on approach and proven track record in managing significant above the line marketing budgets, campaign ownerships from beginning to end, including briefing, forecasting, tracking, reporting, and performance analysis (required).
- Experience in people management, including recruitment, training, and personal development (required).
- Native linguistic skills in either Swedish and or Danish (required).
- Excellent work environment
- Monetary vouchers on Birthdays and other special occasions
- Casual dress code
- A chance to advance professionally inside one of the world's largest iGaming organisations
SkillOnNet is a leading online casino software and platform provider, offering customisable casino platforms with an extensive range of games. With significant industry experience, it delivers quality and technical expertise to operators looking to launch and run online casinos. Its customisable packages are designed for stability, scalability and fast deployment to meet varying operator needs. SkillOnNet is headquartered in Sliema, Malta, and also operates its own portfolio of casino brands.