Country Manager New Zealand
SkillOnNet is seeking an energetic and commercially driven Country Manager for New Zealand with a strong interest in brand development and acquisition-led marketing. In this role, the individual will take full ownership of the New Zealand market, working closely with central teams across brand marketing, digital, affiliates, and CRM, while championing all local advertising initiatives and player communication channels.
The Country Manager will be responsible for adapting global strategy to the local market, ensuring campaigns resonate with New Zealand audiences, comply with local regulations, and deliver measurable growth. Acting as the voice of the customer, the role involves identifying market opportunities, optimising acquisition and retention strategies, and driving performance across all channels.
This is a unique opportunity to play a leading role in building and scaling a business in a strategically important region. The successful candidate will join a company experiencing rapid growth, backed by significant investment in its people, brand, and product offering, with the autonomy to shape market success and make a tangible impact.
- Develop strategic plans for the development of brand building and acquisition marketing activities across the region.
- Develop and manage customer acquisition media channels: Above the line TV & radio, sponsorships, print, out of home and PR.
- Responsibility for digital marketing and other harvesting performance-based marketing channels working with in-house as well as external agencies.
- Develop and manage relationships with local 3rd parties such as media agencies, media groups, marketing, creative and production agencies, including agency selection and commercial negotiations.
- Ownership of substantial annual marketing plan, respective budgets and targets.
- Brand champion for the local brand including adaptation of global brand positioning, creative and tone of voice as well as creation of bespoke local brand assets and marketing campaigns.
- Undertake pre and post initiative analysis and reporting to provide campaign ROI, CPA and optimisation for future campaigns.
- Adhere to all gambling rules and regulations across all communication channels.
- 5+ years’ experience working in a similar marketing leadership role agency or client side in high transactional volume industry (required).
- 3+ years’ experience working in B2C online gaming in New Zealand (required).
- Proven track record of successfully launching a new brand and achieving rapid business growth in New Zealand (required).
- In-depth knowledge of the New Zealand advertising and media space including establishing and maintaining business relationships with specialist media agencies and media owners (required).
- Demonstrating hands on approach proven track record in managing significant above the line marketing budgets, campaigns ownerships from beginning to end, including briefing, forecasting, tracking, reporting and performance analysis (required).
- Experience is people management including recruitment, training, and personal development (required).
- Excellent work environment
- Attractive salary package
- Monetary vouchers on Birthdays and other special occasions
- A chance to advance professionally inside one of the world's largest iGaming organisations
SkillOnNet is a leading online casino software and platform provider, offering customisable casino platforms with an extensive range of games. With significant industry experience, it delivers quality and technical expertise to operators looking to launch and run online casinos. Its customisable packages are designed for stability, scalability and fast deployment to meet varying operator needs. SkillOnNet is headquartered in Sliema, Malta, and also operates its own portfolio of casino brands.