Junior CRM & Profitability Analyst
As a CRM & Profitability Analyst, the successful candidate will support the SkillOnNet CRM team in optimising player engagement, campaign performance, and overall profitability within the online casino business. This role is ideal for a data-driven, detail-oriented professional looking to develop their expertise in CRM and player lifecycle management.
The analyst will work closely with key business stakeholders, gaining hands-on experience in a fast-paced, data-driven iGaming environment.
- Analyse CRM campaigns across email, SMS, push notifications, and in-app channels
- Track and report on key campaign metrics, including open rates, click-through rates, and conversions
- Prepare player lists and segments for campaigns and support A/B testing
- Support the optimisation of campaigns and player journeys
- Monitor key metrics such as GGR, NGR, and Player LTV
- Evaluate the effectiveness of bonuses, free spins, and promotions
- Identify high value, high-risk player segments and basic trends in player behaviour
- Create and maintain CRM reports and dashboards, ensuring data accuracy and consistency
- Conduct basic cohort and segmentation analysis and support ad-hoc CRM analysis
- Highlight campaign or player activity anomalies and translate data into clear insights for stakeholders
- Apply CRM and player lifecycle best practices while continuously developing technical and analytical skills
- 1–2 years of experience in data analysis, marketing analytics, or CRM (internships included) (required)
- Experience or exposure to online gaming/iGaming (nice-to-have)
- Good SQL and data querying skills (required)
- Experience with BI tools, preferably Tableau (required)
- Knowledge of statistical analysis and predictive modelling (required)
- Python/R skills (nice-to-have)
- Familiarity with machine learning (nice-to-have)
- Strong numerical, analytical, and problem-solving skills (required)
- Basic understanding of A/B testing (required)
- Strong attention to detail and commitment to data accuracy (required)
- Good communication and organisational skills, with the ability to manage multiple priorities and meet deadlines (required)
- Eagerness to learn and grow in a data-driven environment (required)
- Excellent work environment
- Monetary vouchers on Birthdays and other special occasions
- Fully equipped kitchen and in-house entertaining space
- Eligibility to enrol in Company's medical insurance plan
- Eligibility to enrol in Company's pension plan
- Exciting company activities including monthly lunches, corporate gatherings, an intercompany football team, competitions, and many other activities
- Casual dress code
- A chance to advance professionally inside one of the world's largest iGaming organisations
SkillOnNet is a leading online casino software and platform provider, offering customisable casino platforms with an extensive range of games. With significant industry experience, it delivers quality and technical expertise to operators looking to launch and run online casinos. Its customisable packages are designed for stability, scalability and fast deployment to meet varying operator needs. SkillOnNet is headquartered in Sliema, Malta, and also operates its own portfolio of casino brands.