Marketing Manager, Paid Social
SkillOnNet is looking to hire a manager to join its Paid Social team, supporting the continued growth of its online casino and bingo brand across international markets. This role focuses on the delivery and optimisation of full-funnel paid social campaigns across key platforms, including Meta, Snapchat, and TikTok.
The position is performance-driven and requires a strong analytical mindset, with a focus on using data to inform decisions and drive results. The successful candidate will work closely with internal stakeholders to translate campaign performance into clear insights, contributing to strategic discussions and continuous improvement across campaigns. This is an opportunity for a proactive and commercially minded marketer to further develop their expertise within a key marketing discipline in a fast-paced, growth-focused environment.
- Manage campaigns across Meta, Snap and/or TikTok campaigns for assigned markets including campaign setup, budget management, liaising with the design team for assets and ensuring ad compliance.
- Collaborate with stakeholders and country managers globally to plan, deliver and successfully execute annual marketing forecasts for Paid Social channels.
- Maintain accurate daily reporting, create and present monthly and quarterly reports, factoring in Customer Lifetime Value (CLV).
- Analyse campaign performance and translate data into actionable recommendations to improve results.
- Help develop full-funnel campaign activity with a focus on acquisition, working with Brand teams to develop upper-funnel initiatives.
- Work closely with data team to ensure tracking is set-up optimally including implementing tracking links and landing pages to ensure all published ads are fully functional.
- Develop an understanding of international markets, adapting campaigns to reflect cultural nuances and audience behaviour.
- Identify opportunities for increased automation and efficiency through advanced technical solutions.
- Lead internal and external meetings where required, presenting insights and recommendations clearly.
- 4+ years management of Paid Social campaigns (required)
- Experience in the iGaming industry (preferred)
- Skilled in managing significant budgets across multiple markets (required)
- Ensure compliance of ads with regulatory standards and responsible gaming requirements (required)
- Experience working with Tableau or digital visualisation tools (required)
- Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., AppsFlyer), and advanced Excel (required)
- Sound understanding of Paid Social platforms and their features (required)
- Strong organisational skills and experience of balancing multiple projects at once (required)
- Familiarity with Microsoft products to report results – Excel, Powerpoint and Word (required)
- Excellent written and verbal communication skills (required)
- Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM and externally (required)
- Must understand tagging, tracking and attribution particularly GTM (required)
- Confident, seeks initiative and bold to try new things (required)
- Being well organised to manage ongoing projects (required)
- 24 days of annual leave, with additional days awarded after 3 years of service.
- Hybrid work model – 3 days in the office, 2 days working from home.
- Competitive salary plus an annual bonus (eligible after completing probation).
- Private healthcare and life insurance provided upon successful completion of probation.
- Participation in the company pension scheme.
- Exciting company activities including monthly lunches, corporate gatherings and many other activities.
- A chance to advance professionally inside one of the world's largest iGaming organisations.
SkillOnNet is a leading online casino software and platform provider, offering customisable casino platforms with an extensive range of games. With significant industry experience, it delivers quality and technical expertise to operators looking to launch and run online casinos. Its customisable packages are designed for stability, scalability and fast deployment to meet varying operator needs. SkillOnNet is headquartered in Sliema, Malta, and also operates its own portfolio of casino brands.