VP Commercial & Marketing
Smarkets is seeking a VP Commercial & Marketing to oversee the company's marketing strategy, including brand development, customer acquisition, and retention across multiple international markets. The role involves managing the marketing budget, driving disciplined growth, and ensuring high return on investment through data-driven decision-making.
The successful candidate will work closely with the product, trading, data, and executive teams to align marketing efforts with the broader business roadmap. This is a hands-on leadership position that requires a strategic thinker who is also prepared to execute tasks directly to build and scale the brand.
- Own a multi-jurisdiction marketing strategy end-to-end, accountable for design and execution across brand, acquisition, and retention.
- Help develop the commercial strategy for go-to-market projects and core brands.
- Accountable for effective ROI on the annual marketing budget.
- Mentor and develop a high-performing marketing team, raising the bar on talent and standards.
- Build the processes to scale performance marketing across paid channels, relentlessly improving CAC, ROAS, and payback.
- Sharpen and grow the Smarkets brand, including positioning, voice, and market presence.
- Develop the retention and lifecycle strategy, turning first-time users into loyal, high-value traders through CRM and lifecycle marketing.
- Define the metrics that matter, hold the team to them, and make decisions grounded in data.
- Partner closely with product, trading, data, and commercial teams to align marketing with the wider business roadmap.
- A senior marketing leader with a proven track record of scaling a brand. (required)
- Real experience growing a D2C/consumer business where the candidate owned the relationship with the customer directly. (required)
- Successfully executed a marketing strategy for multiple geographic or cultural regions. (required)
- A demonstrable record of growing a business through efficient acquisition with strong ROI. (required)
- Full-funnel fluency, including brand, performance acquisition, and retention. (required)
- Genuinely data-driven, using metrics like CAC, LTV, ROAS, and payback to make decisions. (required)
- Hands-on, decisive, and energised by getting things done. (required)
- Excellent written and spoken communication skills in English, with the ability to collaborate effectively across a fast-moving, cross-functional business. (required)
- Experience in sports, sports betting, or gaming. (nice-to-have)
- Stock options vesting over 4 years.
- Competitive pension scheme via Aviva with up to 6% matched contributions.
- Comprehensive health insurance.
- Enhanced maternity and paternity leave.
- Fresh, chef-made breakfast and lunch provided daily.
- Cycle-to-work scheme.
- £1,000 annual education budget for learning and development.
- 25 days paid leave plus bank holidays, with the option to carry over 5 days.
- Hybrid working model with 3 days in the office and 2 days from home.
- Global working policy allowing work from anywhere for up to 20 days a year.
- Regular team socials, hackathons, and events.
Smarkets is a peer-to-peer betting exchange based in London, where customers bet against each other rather than against a bookmaker and the exchange earns a commission on net winnings. It offers markets on sport and politics, and its teams in London work across engineering, product, design and commercial roles, with customer operations staff in Malta.