B2C Marketing Manager
SoftConstruct is seeking a results-driven B2C Marketing Manager to lead and execute high-impact B2C marketing strategies at CreedRoomz. This role focuses on driving end-user acquisition, boosting brand visibility, running promotional campaigns, and managing user engagement initiatives such as tournaments and special events.
The successful candidate will play a key role in expanding reach through external partners, overseeing streamer collaborations, affiliate programmes, and vendor relationships. The ideal candidate brings strong digital marketing expertise, a data-driven approach to campaign performance, and exceptional communication skills. Experience in the iGaming industry is a major plus.
- Conceptualise, execute, and optimise end-to-end B2C marketing campaigns and product promotions to drive user acquisition, awareness, and reactivations.
- Plan and run complete marketing initiatives, such as tournaments, promotional contests, and gamified player experiences.
- Collaborate with product, design, content, and CRM teams to deliver cohesive brand messaging across all touchpoints.
- Build and manage relationships with external marketing vendors and agencies, ensuring smooth workflows and high-quality deliverables.
- Organise and oversee collaborations with streamers, influencers, and affiliate partners to drive brand awareness and user acquisition.
- Track, analyse, and optimise the performance of all external partners and streamer campaigns to ensure maximum ROI.
- Leverage digital marketing channels (paid acquisition, social media, CRM/email, content marketing, in-app promotions) to increase brand exposure among target audiences.
- Identify new marketing channels, industry trends, and strategic opportunities to expand market share.
- Establish key performance metrics (KPIs) for all B2C campaigns and partnerships (e.g., CPA, LTV, ROI, conversion rates, engagement rate).
- Continuously monitor, analyse, and report on campaign success, providing actionable insights to optimise performance.
- Minimum 4+ years of hands-on experience in B2C digital marketing (required).
- Prior experience in the iGaming or gaming industry is a significant plus (preferred).
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (required).
- Proven track record in managing external vendors, affiliate networks, and influencer/streamer collaborations (required).
- Deep understanding of multi-channel digital marketing strategies, campaign execution, and player/user journeys (required).
- Hands-on knowledge of streaming platform algorithms (Twitch, Kick) (required).
- Fluent in English with exceptional written, verbal, and interpersonal communication skills (required).
- Advanced data analysis skills with the ability to interpret key performance metrics, build comprehensive reports, and convert data-driven insights into actionable marketing strategies (required).
- Outstanding organisational skills with a proven ability to manage multiple promotions, partner collaborations, events, and strict deadlines simultaneously (required).
- Full-time position (required).
- On-site work location (required).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.