Chief Marketing Officer / VBET
VBET is looking for a strategic and hands-on (Deputy) Chief Marketing Officer to partner closely with the Global CMO in executing global brand strategy, connecting dots across countries and teams, and driving unified brand excellence with local flavor. This is a rare opportunity for a strong operator to help shape global positioning while owning execution at scale.
The role is global and flexible based on the candidate, with regular business trips required.
- Support the Global CMO in refining and executing VBET's global brand positioning, ensuring it is future-ready, bold, and aligned with our expansion into regulated markets worldwide.
- Co-drive the implementation of a unified, yet culturally adaptive brand strategy across all territories, translating global direction into local execution.
- Help drive global growth and revenue through high-impact marketing strategies tailored to the gambling and crypto industries.
- Act as a key point of coordination with regional executives, ensuring alignment, collaboration, and excellence in every local market.
- Support the development of a team of senior marketing professionals, fostering innovation, performance, and creative excellence.
- Ensure strong financial discipline across marketing operations, maximizing ROI and optimising performance through data-driven strategies.
- Help safeguard a consistent, high-impact brand image and voice across all platforms - from digital campaigns to physical sponsorships and events.
- Maintain relationships with key stakeholders, partners, regulators, and industry contacts in the gambling and crypto spheres.
- Drive cross-market synergies while respecting cultural authenticity - we are a team of operators who thrive on local flavor and international unity.
- Deputise for the CMO where required, ensuring continuity of leadership and decision-making.
- 7+ years of marketing experience with at least 5 years in iGaming (ideally B2C) (required).
- Proven experience supporting or leading multi-regional marketing strategies, with an ability to operate at both strategic and executional levels (required).
- Solid experience in data analytics, financial forecasting, and performance-driven marketing (required).
- Experience contributing to brand transformation or repositioning across countries or business units (required).
- A degree in marketing, business, or a related field from a recognised institution (required).
- Strong leadership and coaching skills with the ability to manage and support senior professionals (required).
- World-class communication skills in English and Russian (required).
- A solid professional network in relevant industries and regulatory environments (required).
- Entrepreneurial energy with a "no-excuse" mindset and readiness to thrive in a fast-paced, ever-evolving global ecosystem (required).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.