CRM Support Specialist
SoftConstruct is on the search for a new player to join their team as a CRM Support Specialist.
This role involves designing and executing daily, weekly, and monthly CRM campaigns with a focus on customer retention and reactivation.
The specialist will create and manage personalised promotions for targeted customer segments using CRM tools and platforms. They will also test campaigns and promotional materials to ensure functionality, regulatory compliance, and optimal user experience.
Tracking, analysing, and reporting on promotion performance using defined KPIs is a key part of the role. Additionally, the specialist will manage customer communication flows across multiple channels and provide support and guidance during CRM system training sessions, assisting with system implementation and onboarding processes.
- Design and execute daily, weekly, and monthly CRM campaigns focused on customer retention and reactivation.
- Create and manage personalised promotions for targeted customer segments using CRM tools and platforms.
- Test campaigns and promotional materials to ensure functionality, regulatory compliance, and optimal user experience.
- Track, analyse, and report on promotion performance using defined KPIs.
- Manage customer communication flows across multiple channels (SMS, internal messaging, pop-ups, emails) and align campaigns with appropriate audience segments.
- Provide support and guidance during CRM system training sessions (e.g., demo calls), and assist with system implementation and onboarding processes.
- Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field (required).
- Fluency in English, Turkish (required).
- Additional language skills are a plus (nice-to-have).
- Proficiency in Microsoft Excel and familiarity with data-driven marketing approaches (required).
- Strong ability to work in a fast-paced, dynamic environment (required).
- Excellent teamwork, communication, and deadline management skills (required).
- Previous experience in customer service or CRM-related roles, ideally within the online gambling, iGaming, or digital entertainment sectors (required).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.