Digital Marketing Manager
Pascal Gaming is searching for a new Digital Marketing Manager to join their team. The role focuses on planning and executing digital initiatives to generate qualified B2B leads from operators and aggregators.
The Digital Marketing Manager will manage paid advertising campaigns, conduct SEO and GEO optimisation, and oversee channel and content management for the company's digital assets. This position involves hands-on campaign execution, performance monitoring, and analysis to identify improvement opportunities.
Collaboration with Product, Sales, Design, Marketing, and Event teams is essential to align digital campaigns with business objectives, new game releases, and industry events. The role also includes performing additional tasks as assigned by the immediate supervisor.
- Plan, execute, and optimise digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns.
- Set up, manage, monitor, and optimise targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks.
- Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimise digital content for SEO and GEO performance.
- Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion.
- Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimisation.
- Track key digital marketing metrics, analyse campaign and website performance, identify improvement opportunities, and use data to optimise marketing activities.
- Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives.
- Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations.
- Bachelor’s Degree in Marketing, Communications, Business, or a related field (required).
- Master’s degree is a plus (preferred).
- Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field is required.
- Previous experience in B2B, technology, gaming, or iGaming would be considered an advantage (preferred).
- Proven ability to independently execute digital campaigns end-to-end, create clear and effective B2B advertising copy, configure campaign tools, and analyse digital performance (required).
- Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms (required).
- Good understanding of performance marketing, lead generation, digital communication channels, campaign optimisation, and conversion-focused marketing (required).
- Ability to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions (required).
- Comfortable working in short execution cycles, taking ownership of target metrics, prioritising effectively, and adapting campaigns based on performance and business needs (required).
- Fluent written English is required to communicate effectively with an international audience and adapt messaging for different regional markets (required).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.