Digital Marketing Manager
FeedConstruct is on the search for a Digital Marketing Manager.
The role focuses on developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive online engagement for FeedConstruct.
The successful candidate will oversee and optimise performance across all digital channels, analyse and report on the performance of digital marketing initiatives, and collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
This position requires staying updated with the latest digital marketing trends, technologies, and industry changes, leading digital advertising initiatives, and coordinating with sales and product teams.
Other duties assigned by the immediate supervisor that align with the job description and comply with the labour code will also be carried out.
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive online engagement for FeedConstruct.
- Oversee and optimise performance across all digital channels (social media, paid search, SEO, email marketing, etc.) to maximise reach and return on investment.
- Analyse and report on the performance of digital marketing initiatives, providing insights and recommendations for continuous improvement.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
- Stay updated with the latest digital marketing trends, technologies, and industry changes to ensure FeedConstruct remains ahead of the competition.
- Lead digital advertising initiatives, including budget management, creative direction, and execution of campaigns.
- Coordinate with the sales and product teams to align digital marketing efforts with the overall business goals.
- Carry out other duties assigned by the immediate supervisor that align with the job description and comply with the labour code.
- Bachelor's degree in Marketing, Communications, Business, or a related field (required).
- Proven experience (3+ years) in digital marketing, preferably within the technology and iGaming and Sport data industry (required).
- Fluency in English and Armenian languages (required).
- Strong knowledge of iGaming and Sport, digital marketing platforms and tools, including Google Ads, Facebook Ads, SEO/SEM, email marketing platforms, and analytics tools like Google Analytics (required).
- Exceptional communication and interpersonal skills, with the ability to work collaboratively in a dynamic environment (required).
- Demonstrated ability to create high-quality, engaging content that resonates with target audiences (required).
- Familiarity with A/B testing and other methods for campaign optimisation (required).
- Excellent communication and presentation skills (required).
- Strong attention to detail and creative problem-solving ability (required).
- Highly organised with the ability to multitask and prioritise effectively (required).
- Collaborative team player with a positive, proactive attitude (required).
- Self-motivated and eager to take initiative in a dynamic environment (required).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.