Employer Branding Manager
CreedRoomz is seeking an Employer Branding Manager passionate about shaping company culture narratives and data-driven recruitment marketing. This role plays a key part in developing high-impact external HR communications, growing career communities, and optimising targeted paid ad campaigns to drive brand awareness, event engagement, and talent acquisition.
- Develop and execute the employer branding and external HR communication strategy to strengthen the company's employer brand and market presence.
- Manage and grow the company's careers and employer branding presence across social media platforms (Facebook, Instagram, etc.) by creating engaging content and maintaining content calendars that showcase our culture, values, and people.
- Coordinate the production of employer branding content (articles, videos, social media assets, and campaigns) in collaboration with internal stakeholders, designers, and external vendors.
- Plan, launch, and optimise recruitment marketing and employer branding campaigns across digital and paid media channels (e.g., Meta Ads Manager).
- Build and support talent pipelines through lead generation initiatives, while managing candidate engagement and responding to inquiries across employer branding channels.
- Monitor, analyse, and report on campaign performance, including ROI, cost-per-lead, audience engagement, and other key marketing metrics to drive continuous improvement.
- Plan and execute employer branding initiatives and external events, including career fairs, university partnerships, webinars, meetups, and other recruitment marketing activities.
- Ensure a consistent, engaging, and high-quality employer brand experience across all digital and in-person candidate touchpoints.
- 3+ years of experience in Employer Branding, Recruitment Marketing, or a Marketing/PR role (required).
- Bachelor's degree in Marketing, Communications, Public Relations, Human Resources, or a related field (required).
- Strong expertise in digital marketing, social media management, paid advertising, and employer branding campaigns (Meta Ads Manager, Google Marketing Platform, Tag Manager, etc.) (required).
- Hands-on experience managing and optimising social media channels, employer branding campaigns, and media buying initiatives (required).
- Proven ability to analyse campaign performance, optimise ROI, and implement tracking and reporting mechanisms (required).
- Experience coordinating content production, managing external vendors, and creating engaging employer branding content (required).
- Basic graphic design/video editing skills (nice-to-have).
- Experience organising recruitment marketing, corporate, and university engagement events to attract top talent (required).
- Excellent copywriting, communication, and English language skills (required).
- Strong organisational, project management, and cross-functional stakeholder management abilities (required).
- Creative, proactive, and results-driven mindset with a passion for building and promoting employer brand (required).
- Full-time, onsite position.
- Working hours: 10:00 AM – 7:00 PM.
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.