Head of Affiliates
SoftConstruct is looking for a Head of Affiliates to own the end-to-end strategy and growth of the affiliate marketing channel. This role encompasses everything from strategy development and P&L management to building the partner network and leading the team.
The primary goal of this position is to drive scalable revenue growth, acquire high-value players (NGR/LTV), and achieve target ROI/CPA metrics. The successful candidate will report directly to the CMO and operate in a remote capacity.
- Define and execute the affiliate marketing strategy aligned with business targets.
- Hold full ownership of the channel P&L, controlling CPA, LTV, and ROI.
- Establish clear targets by market and partner tier, cascading them into individual and team KPIs.
- Continuously monitor conversion and traffic quality metrics, deliver regular performance reporting to C-level stakeholders, and take swift corrective action on variances.
- Oversee segmentation, tiering, and retention of key affiliates, networks, and media partners-prioritizing traffic quality and player value over raw volume.
- Negotiate contracts and commercial terms (CPA, RevShare, Hybrid), continuously reviewing deal performance to maximize profitability.
- Plan, launch, and optimize affiliate campaigns; collaborate closely with Brand, CRM, Product, and Regional Marketing teams.
- Handle escalations and senior-level dispute resolutions.
- Represent the company at key industry conferences and networking events.
- Lead, mentor, and scale the affiliate team; foster an ownership mindset and a data-driven culture.
- Ensure all partner activities adhere to regional licensing regulations, internal guidelines, and Responsible Gaming standards alongside Legal & Compliance.
- Track industry developments, competitor tactics, and new affiliate technology stacks to identify market expansion opportunities.
- 4+ years of proven leadership experience (Head of Affiliate / Senior Lead) within the iGaming, Gambling, or Betting industry (required).
- An existing, verified network of top-tier affiliates, networks, and media buying teams (required).
- Strong experience managing channel P&L; expert-level understanding of deal models (CPA, CPL, RevShare, Hybrid) and unit economics (NGR, LTV, ROI) (required).
- Proficiency in working with data platforms, anti-fraud tools, and affiliate tracking software (e.g., Cellxpert, NetRefer, Income Access) (required).
- Track record of building, scaling, and managing performance-driven teams (3+ direct reports) (required).
- Fluent English and Russian proficiency (Upper-Intermediate / Advanced, both written and spoken) (required).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.