Head of Marketing (Sweden & Denmark)
SoftConstruct is looking for a Head of Marketing (DK & SE) to define, develop, and execute an overarching marketing strategy across Denmark and Sweden. In this role, the individual will hold full ownership of the regional marketing P&L, lead a multi-disciplinary team, and elevate the brand identity across all customer touchpoints.
This position is suited for a strategic thinker who thrives on data-driven decision-making, creative innovation, and high-impact commercial results. The successful candidate will be responsible for shaping the future of the brand in key European markets.
- Define and execute a holistic regional marketing strategy aligned with commercial targets, market nuances, and brand vision.
- Manage the regional marketing budget, ensuring optimal capital allocation, spend efficiency, and maximum ROI and profitability across all campaigns.
- Oversee performance across digital and offline channels including PPC, SEO, Social, Affiliate, CRM, Programmatic, PR, Events, and Sponsorships.
- Drive consistent brand messaging, positioning, and identity across all markets and customer touchpoints.
- Build and optimise end-to-end funnels that drive customer acquisition, boost engagement, and maximise long-term LTV and retention.
- Lead competitor intelligence and customer research to uncover new growth opportunities, adopting cutting-edge MarTech tools and methodologies.
- Inspire, mentor, and scale a high-performing, multi-disciplinary marketing team, fostering a culture of accountability, innovation, and continuous learning.
- Partner closely with Product, Sales, IT, Finance, Legal, and Country Managers to ensure seamless, integrated customer journeys.
- Establish robust analytics frameworks to deliver actionable performance insights directly to C-level executives and the Board.
- Ensure all marketing practices strictly comply with local industry regulations and Responsible Gaming standards.
- 6+ years of progressive marketing experience, with at least 3 years in a senior leadership role managing diverse teams and multi-million P&L budgets within iGaming, Online Gambling, or a highly regulated digital industry (required).
- Demonstrable success in developing comprehensive marketing strategies that delivered measurable revenue growth, high ROI, and market expansion (required).
- Deep hands-on knowledge across full-funnel digital channels including PPC, SEO, Programmatic, Affiliate, CRM, Email, and Content alongside traditional media (required).
- Advanced proficiency in marketing analytics platforms such as GA4 and AppsFlyer, and BI visualisation tools such as Metabase, Tableau, or Power BI (required).
- Excellent command of English, both written and verbal (required).
- Proficiency in Danish or Swedish is a strong advantage (nice-to-have).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.