iGaming Product Designer
SoftConstruct is seeking a new player to join its team as an iGaming Product Designer.
The role focuses on conducting in-depth user research and usability testing related to betting and gaming behaviours to understand player motivations, friction points, and retention drivers.
The designer will be responsible for designing end-to-end user journeys across Sportsbook and Casino products, including onboarding, KYC, deposits/withdrawals, bet placement, bonus flows, and wallet interactions.
Insights will be translated into wireframes, interactive prototypes, and high-fidelity UI designs in Figma, leveraging auto-layout, components, and scalable design systems.
The position requires creating intuitive, conversion-driven interfaces optimised for engagement, bet frequency, session duration, and retention. It also involves improving complex user flows such as bet slips, live betting, cash-out, promotions, tournaments, and gamification mechanics.
Collaboration with Product Managers, Frontend Engineers, CRM, and BI teams is essential to align UX decisions with KPIs like conversion rate, ARPU, retention, and churn reduction.
Ensuring design consistency across Sportsbook, Casino, and cross-product experiences for desktop, mobile web, and app is a key responsibility. The role also includes contributing to and maintaining a scalable design system tailored for high-traffic, real-time betting environments.
Design solutions will be presented and defended to stakeholders, clearly articulating business impact and user value.
- Conduct in-depth user research and usability testing focused on betting and gaming behaviours, understanding player motivations, friction points, and retention drivers.
- Design end-to-end user journeys across Sportsbook and Casino products, including onboarding, KYC, deposits/withdrawals, bet placement, bonus flows, and wallet interactions.
- Translate insights into wireframes, interactive prototypes, and high-fidelity UI designs in Figma (leveraging auto-layout, components, and scalable design systems).
- Create intuitive, conversion-driven interfaces optimised for engagement, bet frequency, session duration, and retention.
- Improve complex user flows such as bet slips, live betting, cash-out, promotions, tournaments, and gamification mechanics.
- Collaborate closely with Product Managers, Frontend Engineers, CRM, and BI teams to align UX decisions with KPIs (conversion rate, ARPU, retention, churn reduction).
- Ensure design consistency across Sportsbook, Casino, and cross-product experiences (desktop, mobile web, app).
- Contribute to and maintain a scalable design system tailored for high-traffic, real-time betting environments.
- Present and defend design solutions to stakeholders, clearly articulating business impact and user value.
- 3+ years of experience in Product Design / UI/UX Design within the iGaming industry (required).
- Proven hands-on experience designing for Sportsbook and Casino platforms (betting flows, bet slip UX, live betting, casino lobbies, game providers integration, bonus mechanics) (required).
- Strong proficiency in Figma (auto-layout, components, prototyping, design systems at scale) (required).
- Solid understanding of player lifecycle in iGaming: acquisition, activation, engagement, retention, and reactivation (required).
- Experience designing high-load, real-time interfaces with complex data structures (odds tables, live events, dynamic content) (required).
- Deep understanding of interaction design, information architecture, and mobile-first UX principles (required).
- Ability to interpret product metrics and analytics (conversion funnels, heatmaps, A/B testing results) to inform design decisions (required).
- Experience working in agile, cross-functional teams alongside Product Managers, Developers, CRM, and BI (required).
- Strong communication skills with the ability to justify UX decisions in business terms (required).
- Experience with other iGaming verticals: Slots, Live Casino, Crash Games, Virtual, Esports (nice-to-have).
- Experience designing promotional tools: bonuses, free bets, loyalty programs, missions, gamification, tournaments (nice-to-have).
- Background in B2B iGaming platforms (back office, CMS, player management systems) (nice-to-have).
- Experience with localisation-heavy products across multiple regulated markets (nice-to-have).
- Understanding of compliance constraints in regulated jurisdictions (nice-to-have).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.