Marketing Project Manager
SoftConstruct is looking for a Marketing Project Manager to join its team. The role involves planning, coordinating, and executing marketing projects from inception to completion while ensuring alignment with business objectives.
The Marketing Project Manager will be responsible for developing project timelines, setting milestones, and allocating resources effectively. The role requires collaboration with cross-functional teams, including product marketing, event marketing, and creative departments, to ensure brand consistency and project success.
- Plan, coordinate, and execute marketing projects from inception to completion, ensuring alignment with business objectives.
- Develop project timelines, set milestones, and allocate resources effectively.
- Collaborate with cross-functional teams including product marketing, event marketing and creative teams.
- Track, analyze, and report on marketing performance and project outcomes.
- Leverage data-driven insights to refine strategies and improve campaign effectiveness.
- Collaborate with the marketing team to develop B2B marketing strategies aligned with business goals.
- Execute multi-channel marketing campaigns.
- Monitor competitor activities and market trends to refine strategies.
- Track and analyze marketing performance metrics such as lead generation, conversion rates, and ROI.
- Oversee the development of marketing materials, including, but not limited to brochures, case studies, and website content.
- Ensure brand consistency across all marketing assets.
- Work closely with content creators to produce engaging industry-specific content.
- Bachelors or Master’s degree in Marketing, Business, or a related field (required).
- At least 3 years of experience in marketing project management or as a marketing manager (required).
- Strong knowledge and proven expertise in B2B marketing strategies, digital marketing, and lead generation (required).
- Proficiency in marketing tools such as Google Analytics, CRM software, and project management tools such as Jira (required).
- Knowledge of English and Armenian languages (required).
- Strong analytical skills with the ability to interpret and leverage marketing data for strategic decision-making (required).
- Ability to thrive in a fast-paced, dynamic environment while effectively adapting to evolving business needs (required).
- Exceptional organisational skills with a keen eye for detail and precision (required).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.