Middle Casino Product Marketing Specialist
We are looking for a driven Middle Casino Product Marketing Specialist to join our fast-paced team. In this role, you will oversee casino product marketing tactics, execute impactful campaigns, and collaborate with cross-functional teams to drive the success of our product marketing initiatives.
- Develop, execute, and optimize marketing strategies and multi-channel campaigns to promote our casino product portfolio
- Partner with product development teams to seamlessly align marketing strategies with new features and offerings.
- Coordinate with various teams to create compelling marketing materials and messaging
- Analyze customer insights, campaign performance, and competitor activities to continually optimize marketing efforts
- Lead initiatives to boost customer engagement and retention through targeted promotions and loyalty programs
- Oversee marketing budgets to ensure the cost-effective use of campaign resources
- Provide regular performance reports and data analysis to senior leadership, recommending actionable areas for improvement
- Participate in the ideation and launch of new products, ensuring marketing strategies perfectly align with overarching business goals
- Support the team by ensuring assignments meet established deadlines, and take an active role in training and onboarding junior team members
- 2+ years of professional experience in marketing or a related field (required)
- Comprehensive, in-depth understanding of the gambling industry, specifically focused on casino products (required)
- Background or degree in Marketing, Communications, or a related field (required)
- Full proficiency in both written and spoken English and Russian (required)
- Proven experience in creating product marketing plans, executing campaigns, and utilizing CRM systems and segmentation strategies (required)
- Ability to analyze and effectively visualize complex numerical data (required)
- Advanced knowledge of Excel and Google Sheets (pivot tables, complex formulas, charts, tables), Metabase, CRM Reports, and Backoffice tools (required)
- Hands-on experience with Jira for organizing, assigning, and tracking product marketing projects. (required)
- Familiarity with Adobe Photoshop and Acrobat (for creative material handling) and Google Slides for presenting project logic and budgets (required)
- A strong sense of ownership with proactive problem-solving skills (required)
- Flexible and capable of thriving in a fast-paced, dynamic environment (required)
- Family health insurance
- Social events, corporate parties
- 4 paid days off during a year
- Learning and Development
- Transportation
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.