Product Manager
SoftConstruct is seeking an experienced Product Manager to drive the vision, strategy, and execution of its platform. The role involves leading the end-to-end product lifecycle, managing core features from concept through launch, and identifying opportunities to integrate modern AI tools and automation to drive growth and enhance customer experience.
The Product Manager will be responsible for translating strategy into actionable requirements and ensuring that roadmap execution aligns with business goals. This position requires a proactive professional capable of collaborating across departments to deliver high-quality product releases.
- Manage all stages of the product lifecycle, from concept through development, launch, and continuous optimization.
- Drive product research, market analysis, customer feedback collection, and competitive benchmarking to shape overall product direction.
- Collaborate with engineering, design, QA, marketing, and sales to coordinate product releases and ensure high-quality delivery.
- Translate product strategy into detailed requirements, user stories, and specifications that guide development and design teams.
- Identify customer pain points and growth opportunities through qualitative and quantitative analysis.
- Generate innovative ideas, including continuous platform features and smart automation, to improve customer experience.
- Identify and evaluate opportunities to incorporate AI capabilities and automated workflows to improve product value and user engagement.
- Contribute to and maintain product strategy documents that include use cases, business value, technical needs, and expected ROI.
- Ensure roadmap execution is aligned with business goals and regularly communicate progress to stakeholders.
- Support go-to-market planning and product positioning by working with marketing and sales teams.
- Evaluate existing KPIs and propose new success metrics to measure platform performance and guide decision-making.
- Collaborate with commercial and finance teams to analyze product profitability, cost structures, and provide input on product pricing.
- Assist in preparing product sales forecasts, business impact reports, and other strategic assessments.
- Support cross-functional collaboration and foster alignment across departments for product success.
- Bachelor’s degree in business, engineering, computer science, or a related field (required)
- 3–5 years of experience in product management or similar roles (required)
- Strong understanding of agile methodologies and product development lifecycles (required)
- Ability to synthesize market data, user feedback, and business inputs into actionable product plans (required)
- Familiarity with modern AI tools and applications in software to help evaluate automated feature enhancements (required)
- Experience with tools such as Jira, Confluence, and product analytics platforms (required)
- Solid communication, organisational, and stakeholder management skills (required)
- Proactive mindset and the ability to drive initiatives independently (required)
- Background in SaaS, gaming and/or betting industry (nice-to-have)
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.